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Cassandra King

Cassandra King

Former Head of Content & Community

Cassandra King is the former Head of Content & Community at Superside. She’s a road trip aficionado, advocate for all things glitter, and can usually be found with a camera (or snacks) in hand. Find her on IG @casssandra.king.

Video Marketing Strategy: An Expert's Timely Advice
Video Marketing
5 min read

Video Marketing Strategy: An Expert's Timely Advice

This advice is legit! We asked our Head of Video Strategy to share her thoughts on crafting a strong video marketing strategy. Here's what she had to say...
Cassandra King
Cassandra KingFormer Head of Content & Community
7 Tips to Create Thumb-Stopping Social Media Hooks
Digital Marketing
3 min read

7 Tips to Create Thumb-Stopping Social Media Hooks

Never hear crickets on social again! Steal Jack Appleby's secrets to social media hooks that stop the scroll, examples included.
Cassandra King
Cassandra KingFormer Head of Content & Community
Social Media Graphics: Ultimate Step by Step Guide (2024)
Digital Marketing
8 min read

Social Media Graphics: Ultimate Step by Step Guide (2024)

Dive into our 2024 guide on social media graphics. Learn how to create captivating visuals that boost engagement and elevate your brand's online presence
Cassandra King
Cassandra KingFormer Head of Content & Community
Social Media Ads: Best Practices and Examples
Brand Management
9 min read

Social Media Ads: Best Practices and Examples

Wondering how to make your social media ads stand out from the competition? Check out these best practices and examples for inspiration.
Cassandra King
Cassandra KingFormer Head of Content & Community
How to Succeed With Your LinkedIn Marketing Strategy
Digital Marketing
12 min read

How to Succeed With Your LinkedIn Marketing Strategy

To market in the business world, you need a presence on LinkedIn. We'll show you how to create the perfect LinkedIn marketing strategy.
Cassandra King
Cassandra KingFormer Head of Content & Community
What it Means to be a Design-Led Organization
DesignOps
7 min read

What it Means to be a Design-Led Organization

Design isn’t just about aesthetics or creating new products and services. Read on to learn about design-led organizations and design thinking culture.
Cassandra King
Cassandra KingFormer Head of Content & Community
The Role of Storytelling in Marketing and Advertising
Gather & Grow
12 min read

The Role of Storytelling in Marketing and Advertising

What does good storytelling marketing look like? Where do you start? We've got insights from brand and marketing experts Kristen King and Markus Botha!
Cassandra King
Cassandra KingFormer Head of Content & Community
Q&A with KANE: How to Advertise on Amazon
Advertising Design
5 min read

Q&A with KANE: How to Advertise on Amazon

From the importance of being customer-centric, to working within Amazon's constraints, we went to the experts to find out exactly how to advertise on Amazon.
Cassandra King
Cassandra KingFormer Head of Content & Community
The 6-Step Guide On How To Conduct A Brand Audit
Brand Management
9 min read

The 6-Step Guide On How To Conduct A Brand Audit

Learn about how to conduct your own brand audit with this simple 6-step process. We also outline the benefits of performing an audit on your brand with tips.
Cassandra King
Cassandra KingFormer Head of Content & Community
Q&A with Bill Macaitis: How to Succeed with Your Ad Design
Advertising Design
5 min read

Q&A with Bill Macaitis: How to Succeed with Your Ad Design

We sat down with Bill Macaitis, former Slack CMO, to chat about what it takes to success with ad design. Hear his tips and more in this Q&A style interview!
Cassandra King
Cassandra KingFormer Head of Content & Community
6 Social Media Design Tips to Increase Engagement
Digital Marketing
9 min read

6 Social Media Design Tips to Increase Engagement

Want to succeed with social media design? Follow our 6 tips! From UGC to using colorful backgrounds, make your content stand out (while staying on brand).
Cassandra King
Cassandra KingFormer Head of Content & Community