Cassandra King
Head of Content & CommunityCassandra King is Superside's Head of Content & Community. She’s a road trip aficionado, advocate for all things glitter, and can usually be found with a camera (or snacks) in hand. Find her on IG @casssandra.king.
Digital Marketing3 min read
7 Tips to Create Thumb-Stopping Social Media Hooks
Never hear crickets on social again! Steal Jack Appleby's secrets to social media hooks that stop the scroll, examples included.
Head of Content & Community
Digital Marketing8 min read
Social Media Graphics: Ultimate Step by Step Guide (2023)
Dive into our 2023 guide on social media graphics. Learn how to create captivating visuals that boost engagement and elevate your brand's online presenceHead of Content & Community
Digital Marketing13 min read
14 Content Marketing Examples to Inspire Your Strategy
Check out the best content marketing examples! From Netflix to Chili Piper, these brands are paving the way with their world class content.Head of Content & Community
Video Marketing10 min read
Video Marketing Playbook from Shopify's Head of Video Marketing
From studio productions to creator-led content, video marketing isn’t just a passing trend—it offers incredible ROI. Get your video marketing playbook here.Head of Content & Community
Brand Management9 min read
Social Media Ads: Best Practices and Examples
Wondering how to make your social media ads stand out from the competition? Check out these best practices and examples for inspiration.Head of Content & Community
Digital Marketing9 min read
How to Make "Smart Bets" and Experiment With Confidence
In business, risk-exposure is inherent when chasing success. But how do you know which bets to place and which aren't worth it?Head of Content & Community
Digital Marketing12 min read
How to Succeed With Your LinkedIn Marketing Strategy
To market in the business world, you need a presence on LinkedIn. We'll show you how to create the perfect LinkedIn marketing strategy.Head of Content & Community
Digital Marketing11 min read
What You Need to Know About TikTok Marketing for Business (and 6 Great Examples to Get You Started)
The power of TikTok marketing cannot be overstated. In this blog post, we have put together 6 great examples to get you started.Head of Content & Community
Video Marketing11 min read
15 Types of Video Marketing To Try in 2023
There's a reason why the biggest and most memorable brands leverage video marketing. We go over the main types of videos to consider, with examples of each.Head of Content & Community
Advertising Design13 min read
What Makes An Effective Ad? Ad Framework And Design Checklist
Buckle-up—we’re sharing everything we know about how to make effective ads for Facebook and beyond, serving up examples, tips, and expert advice in this guide.Head of Content & Community
DesignOps7 min read
What it Means to be a Design-Led Organization
Design isn’t just about aesthetics or creating new products and services. Read on to learn about design-led organizations and design thinking culture.Head of Content & Community
Advertising Design13 min read
19 Takeaways About Ads, Creativity and Design from Ad Designpalooza
6+ hours of content, 11 sessions and 15 speakers—check out the recap from our live event, Ad Designpalooza! We grabbed the juiciest quotes, tips and more.Head of Content & Community
Gather & Grow12 min read
The Role of Storytelling in Marketing and Advertising
What does good storytelling marketing look like? Where do you start? We've got insights from brand and marketing experts Kristen King and Markus Botha!Head of Content & Community
Advertising Design8 min read
11 Super Successful Instagram Ad Examples To Give Inspiration in 2023
From IG stories, to carousel posts, to video animations, we cover 11 of the most effective Instagram ads examples that make you want to click.Head of Content & Community
Advertising Design5 min read
Q&A with KANE: How to Advertise on Amazon
From the importance of being customer-centric, to working within Amazon's constraints, we went to the experts to find out exactly how to advertise on Amazon.Head of Content & Community
Brand Management9 min read
The 6-Step Guide On How To Conduct A Brand Audit
Learn about how to conduct your own brand audit with this simple 6-step process. We also outline the benefits of performing an audit on your brand with tips.Head of Content & Community
Advertising Design6 min read
Q&A with Zontee Hou: Building Digital Ad Strategies that Work
We interviewed Zontee Hou, Head of Strategy at Convince & Convert, to get her take on the challenges and opportunities in building a solid digital ad strategy.Head of Content & Community
Advertising Design5 min read
Q&A with Bill Macaitis: How to Succeed with Your Ad Design
We sat down with Bill Macaitis, former Slack CMO, to chat about what it takes to success with ad design. Hear his tips and more in this Q&A style interview!Head of Content & Community
Digital Marketing9 min read
6 Social Media Design Tips to Increase Engagement
Want to succeed with social media design? Follow our 6 tips! From UGC to using colorful backgrounds, make your content stand out (while staying on brand).Head of Content & Community
Digital Marketing7 min read
YouTube Channel Art Guide: Sizes, Examples, Tips & More
If you want to build a successful YouTube presence, effective YouTube channel art is key. Learn about the different elements of YouTube branding in this guide.Head of Content & Community
Advertising Design9 min read
Banner Ad Design Guide: 12 Rules for Marketers
Banner ad design is something most marketers have to nail down. We've dug up 11 rules to follow that will take your banner designs from drab to wow!Head of Content & Community
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Superside is a revolutionary way for businesses to get good design done at scale.Trusted by 450+ ambitious companies, Superside makes design hassle-free for marketing and creative teams. By combining the top 1% of creative talent from around the world with purpose-built technology and the rigor of design ops, Superside helps ambitious brands grow faster. Since inception, Superside has been a fully remote company, with more than 700 team members working across 57 countries and 13 timezones.