Cassandra King
Former Head of Content & CommunityCassandra King is the former Head of Content & Community at Superside. She’s a road trip aficionado, advocate for all things glitter, and can usually be found with a camera (or snacks) in hand. Find her on IG @casssandra.king.
Video Marketing5 min read
Video Marketing Strategy: An Expert's Timely Advice
This advice is legit! We asked our Head of Video Strategy to share her thoughts on crafting a strong video marketing strategy. Here's what she had to say...
Former Head of Content & Community
Digital Marketing3 min read
7 Tips to Create Thumb-Stopping Social Media Hooks
Never hear crickets on social again! Steal Jack Appleby's secrets to social media hooks that stop the scroll, examples included.Former Head of Content & Community
Digital Marketing8 min read
Social Media Graphics: Ultimate Step by Step Guide (2024)
Dive into our 2024 guide on social media graphics. Learn how to create captivating visuals that boost engagement and elevate your brand's online presenceFormer Head of Content & Community
Digital Marketing13 min read
14 Content Marketing Examples to Inspire Your Strategy
Check out the best content marketing examples! From Netflix to Chili Piper, these brands are paving the way with their world class content.Former Head of Content & Community
Video Marketing10 min read
Video Marketing Playbook from Shopify's Head of Video Marketing
From studio productions to creator-led content, video marketing isn’t just a passing trend—it offers incredible ROI. Get your video marketing playbook here.Former Head of Content & Community
Brand Management9 min read
Social Media Ads: Best Practices and Examples
Wondering how to make your social media ads stand out from the competition? Check out these best practices and examples for inspiration.Former Head of Content & Community
Digital Marketing9 min read
How to Make "Smart Bets" and Experiment With Confidence
In business, risk-exposure is inherent when chasing success. But how do you know which bets to place and which aren't worth it?Former Head of Content & Community
Digital Marketing12 min read
How to Succeed With Your LinkedIn Marketing Strategy
To market in the business world, you need a presence on LinkedIn. We'll show you how to create the perfect LinkedIn marketing strategy.Former Head of Content & Community
Digital Marketing11 min read
What You Need to Know About TikTok Marketing for Business (and 6 Great Examples to Get You Started)
The power of TikTok marketing cannot be overstated. In this blog post, we have put together 6 great examples to get you started.Former Head of Content & Community
Video Marketing11 min read
15 Types of Video Marketing To Try in 2024
There's a reason why the biggest and most memorable brands leverage video marketing. We go over the main types of videos to consider, with examples of each.Former Head of Content & Community
Advertising Design13 min read
What Makes An Effective Ad? Ad Framework And Design Checklist
Buckle-up—we’re sharing everything we know about how to make effective ads for Facebook and beyond, serving up examples, tips, and expert advice in this guide.Former Head of Content & Community
DesignOps7 min read
What it Means to be a Design-Led Organization
Design isn’t just about aesthetics or creating new products and services. Read on to learn about design-led organizations and design thinking culture.Former Head of Content & Community
Advertising Design13 min read
19 Takeaways About Ads, Creativity and Design from Ad Designpalooza
6+ hours of content, 11 sessions and 15 speakers—check out the recap from our live event, Ad Designpalooza! We grabbed the juiciest quotes, tips and more.Former Head of Content & Community
Gather & Grow12 min read
The Role of Storytelling in Marketing and Advertising
What does good storytelling marketing look like? Where do you start? We've got insights from brand and marketing experts Kristen King and Markus Botha!Former Head of Content & Community
Advertising Design8 min read
11 Super Successful Instagram Ad Examples To Inspire in 2024
From IG stories, to carousel posts, to video animations, we cover 11 of the most effective Instagram ads examples that make you want to click.Former Head of Content & Community
Advertising Design5 min read
Q&A with KANE: How to Advertise on Amazon
From the importance of being customer-centric, to working within Amazon's constraints, we went to the experts to find out exactly how to advertise on Amazon.Former Head of Content & Community
Brand Management9 min read
The 6-Step Guide On How To Conduct A Brand Audit
Learn about how to conduct your own brand audit with this simple 6-step process. We also outline the benefits of performing an audit on your brand with tips.Former Head of Content & Community
Advertising Design6 min read
Q&A with Zontee Hou: Building Digital Ad Strategies that Work
We interviewed Zontee Hou, Head of Strategy at Convince & Convert, to get her take on the challenges and opportunities in building a solid digital ad strategy.Former Head of Content & Community
Advertising Design5 min read
Q&A with Bill Macaitis: How to Succeed with Your Ad Design
We sat down with Bill Macaitis, former Slack CMO, to chat about what it takes to success with ad design. Hear his tips and more in this Q&A style interview!Former Head of Content & Community
Digital Marketing9 min read
6 Social Media Design Tips to Increase Engagement
Want to succeed with social media design? Follow our 6 tips! From UGC to using colorful backgrounds, make your content stand out (while staying on brand).Former Head of Content & Community
Digital Marketing7 min read
YouTube Channel Art Guide: Sizes, Examples, Tips & More
If you want to build a successful YouTube presence, effective YouTube channel art is key. Learn about the different elements of YouTube branding in this guide.Former Head of Content & Community
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