Cassandra King

Cassandra King

Former Head of Content & Community

Cassandra King is the former Head of Content & Community at Superside. She’s a road trip aficionado, advocate for all things glitter, and can usually be found with a camera (or snacks) in hand. Find her on IG @casssandra.king.

15 Types of Video Marketing To Try in 2024
Video Marketing
12 min read

15 Types of Video Marketing To Try in 2024

There's a reason why the biggest and most memorable brands leverage video marketing. We go over the main types of videos to consider, with examples of each.
Cassandra King
Former Head of Content & Community
Video Marketing Strategy: An Expert's Timely Advice
Video Marketing
5 min read

Video Marketing Strategy: An Expert's Timely Advice

This advice is legit! We asked our Head of Video Strategy to share her thoughts on crafting a strong video marketing strategy. Here's what she had to say...
Cassandra King
Former Head of Content & Community
7 Tips to Create Thumb-Stopping Social Media Hooks
Digital Marketing
3 min read

7 Tips to Create Thumb-Stopping Social Media Hooks

Never hear crickets on social again! Steal Jack Appleby's secrets to social media hooks that stop the scroll, examples included.
Cassandra King
Former Head of Content & Community
Social Media Graphics: Ultimate Step by Step Guide (2024)
Digital Marketing
8 min read

Social Media Graphics: Ultimate Step by Step Guide (2024)

Dive into our 2024 guide on social media graphics. Learn how to create captivating visuals that boost engagement and elevate your brand's online presence
Cassandra King
Former Head of Content & Community
14 Content Marketing Examples to Inspire Your Strategy
Digital Marketing
13 min read

14 Content Marketing Examples to Inspire Your Strategy

Check out the best content marketing examples! From Netflix to Chili Piper, these brands are paving the way with their world class content.
Cassandra King
Former Head of Content & Community
Video Marketing Playbook from Shopify's Head of Video Marketing
Video Marketing
10 min read

Video Marketing Playbook from Shopify's Head of Video Marketing

From studio productions to creator-led content, video marketing isn’t just a passing trend—it offers incredible ROI. Get your video marketing playbook here.
Cassandra King
Former Head of Content & Community
Social Media Ads: Best Practices and Examples
Brand Management
9 min read

Social Media Ads: Best Practices and Examples

Wondering how to make your social media ads stand out from the competition? Check out these best practices and examples for inspiration.
Cassandra King
Former Head of Content & Community
How to Make "Smart Bets" and Experiment With Confidence
Digital Marketing
9 min read

How to Make "Smart Bets" and Experiment With Confidence

In business, risk-exposure is inherent when chasing success. But how do you know which bets to place and which aren't worth it?
Cassandra King
Former Head of Content & Community
How to Succeed With Your LinkedIn Marketing Strategy
Digital Marketing
12 min read

How to Succeed With Your LinkedIn Marketing Strategy

To market in the business world, you need a presence on LinkedIn. We'll show you how to create the perfect LinkedIn marketing strategy.
Cassandra King
Former Head of Content & Community
What You Need to Know About TikTok Marketing for Business (and 6 Great Examples to Get You Started)
Digital Marketing
11 min read

What You Need to Know About TikTok Marketing for Business (and 6 Great Examples to Get You Started)

The power of TikTok marketing cannot be overstated. In this blog post, we have put together 6 great examples to get you started.
Cassandra King
Former Head of Content & Community
What Makes An Effective Ad? Ad Framework And Design Checklist
Advertising Design
13 min read

What Makes An Effective Ad? Ad Framework And Design Checklist

Buckle-up—we’re sharing everything we know about how to make effective ads for Facebook and beyond, serving up examples, tips, and expert advice in this guide.
Cassandra King
Former Head of Content & Community
What it Means to be a Design-Led Organization
DesignOps
7 min read

What it Means to be a Design-Led Organization

Design isn’t just about aesthetics or creating new products and services. Read on to learn about design-led organizations and design thinking culture.
Cassandra King
Former Head of Content & Community
19 Takeaways About Ads, Creativity and Design from Ad Designpalooza
Advertising Design
13 min read

19 Takeaways About Ads, Creativity and Design from Ad Designpalooza

6+ hours of content, 11 sessions and 15 speakers—check out the recap from our live event, Ad Designpalooza! We grabbed the juiciest quotes, tips and more.
Cassandra King
Former Head of Content & Community
The Role of Storytelling in Marketing and Advertising
Gather & Grow
12 min read

The Role of Storytelling in Marketing and Advertising

What does good storytelling marketing look like? Where do you start? We've got insights from brand and marketing experts Kristen King and Markus Botha!
Cassandra King
Former Head of Content & Community
11 Super Successful Instagram Ad Examples To Inspire in 2024
Advertising Design
8 min read

11 Super Successful Instagram Ad Examples To Inspire in 2024

From IG stories, to carousel posts, to video animations, we cover 11 of the most effective Instagram ads examples that make you want to click.
Cassandra King
Former Head of Content & Community
Q&A with KANE: How to Advertise on Amazon
Advertising Design
5 min read

Q&A with KANE: How to Advertise on Amazon

From the importance of being customer-centric, to working within Amazon's constraints, we went to the experts to find out exactly how to advertise on Amazon.
Cassandra King
Former Head of Content & Community
The 6-Step Guide On How To Conduct A Brand Audit
Brand Management
9 min read

The 6-Step Guide On How To Conduct A Brand Audit

Learn about how to conduct your own brand audit with this simple 6-step process. We also outline the benefits of performing an audit on your brand with tips.
Cassandra King
Former Head of Content & Community
Q&A with Zontee Hou: Building Digital Ad Strategies that Work
Advertising Design
6 min read

Q&A with Zontee Hou: Building Digital Ad Strategies that Work

We interviewed Zontee Hou, Head of Strategy at Convince & Convert, to get her take on the challenges and opportunities in building a solid digital ad strategy.
Cassandra King
Former Head of Content & Community
Q&A with Bill Macaitis: How to Succeed with Your Ad Design
Advertising Design
5 min read

Q&A with Bill Macaitis: How to Succeed with Your Ad Design

We sat down with Bill Macaitis, former Slack CMO, to chat about what it takes to success with ad design. Hear his tips and more in this Q&A style interview!
Cassandra King
Former Head of Content & Community
6 Social Media Design Tips to Increase Engagement
Digital Marketing
9 min read

6 Social Media Design Tips to Increase Engagement

Want to succeed with social media design? Follow our 6 tips! From UGC to using colorful backgrounds, make your content stand out (while staying on brand).
Cassandra King
Former Head of Content & Community
Superside is a revolutionary way for businesses to get good design done at scale.Trusted by 450+ ambitious companies, Superside makes design hassle-free for marketing and creative teams. By combining the top 1% of creative talent from around the world with purpose-built technology and the rigor of design ops, Superside helps ambitious brands grow faster. Since inception, Superside has been a fully remote company, with more than 700 team members working across 57 countries and 13 timezones.
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