AI Content Central
Welcome to your go-to destination for expert insights, strategies and tools on leveraging AI in marketing and creative that help you stay informed in a rapidly evolving landscape.
The Infinite Canvas: Exploring AI’s Creative Potential
Re-live our May 2024 dive deep into AI's real-world impact on marketing and creativity and learn about opportunities with AI from leading experts in the field.
AI Uses in Creative Workflows
What could AI do for your creative workflows? This session explores AI adoption tactics, workflow benefits, and global team alignment strategies with real-world examples and case studies.
The Creative Leader’s Guide to Accelerating AI Adoption
Learn from the experts how to approach AI integration from a strategic human- and workflow-centric approach.
Unleash AI's Power in Marketing
Uncover actionable insights for global growth using AI in marketing and creative from Picsart's Strategy and Growth Advisor Tatevik Maytesyan.
Are You an AI Novice or Enthusiast?
Take the quiz and learn where your organization stands when it comes to the adoption of AI within your company's workflows and processes.
The Greatest Marketing and Creative Hits of 2024
Listen to the best AI-generated music album of the year, created almost entirely with AI. Take a listen and decide which is your favorite track.
Get Answers To All Your AI Questions
In this series, Superside's AI expert, Phillip Mags answers some of the most common questions about AI in its impact on marketing and creative.
How AI Can Replace Stock Images
Learn how generative AI tools, like Midjourney, can be used to help brands build custom image libraries quickly and efficiently for greater variety and speed to market.
Prompt Summit: Drive Creative Performance With AI
Watch 9 curated sessions from this Dec 2023 virtual summit to explore the future of creative teams as well as AI in advertising, content and beyond.
AI Adoption Isn't Just About the Tools
Learn why an approach that empowers people and ensures best practices brings better results.
AI Design Articles

AI Upskilling: How We Built and Trained an AI-Powered Creative Team
We hire the top 1% of creative talent. This simple phrase isn't just a marketing statement—it drives our talent strategy, from our hiring processes to career development. Upskilling is not only a corporate social responsibility, it’s a crucial strategic initiative.With generative AI disrupting the creative industry, Superside recognized the need to integrate it into our creative processes, seizing opportunities and passing these advantages directly to our customers. How do you create a learning program when you don’t know much about the future? Technology is moving faster than ever, and the only thing we’re sure of is that things will never be the same. It’s no longer a question of when to start—it is a question of how to start.This article explores how we upskilled and enabled our AI-powered creative teams, highlighting our journey and the ongoing evolution of our AI initiatives.
Beyond the Brief: Developing AI-Generated Photorealistic Images
“A picture's worth a thousand words.” When advertising executive Fred R. Barnard coined this phrase in the 1920s, he probably wasn’t thinking about sports. But 100 years later, sports photography has created timeless images that connect us across sports, languages, cultures and borders.From Muhammad Ali standing triumphantly over Sonny Liston to Brandi Chastain celebrating her 1999 FIFA Women's World Cup final winning penalty kick, these captured moments in time inspire future generations of athletes and fans. This connection through photography was top-of-mind for the team at Tokyo-based SmartNews when they came to us with a campaign that required captivating close-up visuals depicting various sporting events.Stock photography couldn’t deliver, but could AI? Ben Martinez, Senior AI Project Manager at Superside, says it was a challenge built for AI-powered creative services. The Brief: Create a Library of AI-Generated Photorealistic Images
The Generative AI Statistics Shaping Marketing & Creative in 2024
Think AI is just a trend? The truth is, you can deny it all you want, but AI is here to stay. The global market value for generative AI is expected to reach nearly $137 billion by 2030. One of the main drivers of this growth is content and creative applications. Key players like Microsoft, OpenAI, Google, Adobe, Anthropic, Midjourney, Jasper and Synthesia are leading the way.The marketing and advertising industry has the highest levels of AI adoption in the workplace. It’s also predicted that generative AI will trump all other technological innovations in terms of productivity gains. No matter how transformative steam power, electricity or the rise of the internet were, AI says, “Hold my hat.”While these high-level facts are informative and helpful, what everyone really wants to know is what’s really happening right and how is it impacting marketing and creative professionals?In this article, we’ll share AI statistics from several key industry surveys and reports, along with insights from primary research gathered at our summit and what we’ve learned from our first 500 AI-Enhanced Creative projects.
5 Barriers to AI Adoption in Creative Teams (& Overcoming Them)
Let’s transport ourselves back to 1752 when electricity was first discovered. This amazing new technology transformed the world. Today, it powers our electric cars, our fancy smart thermostats, and our portable electronic books (like Kobos).But, these weren’t the first use cases of electricity. Uses of electricity started small and simple, and over time, we found more and more creative and complex solutions for them.The same goes with AI. As more people use this technology—and as its influence grows—more industries are unlocking creative new ways to use it.It’s important to remember that with every new piece of technology, there will always be apprehension. But, that shouldn’t hold us back from embracing it in a safe and responsible way.So, let’s explore the barriers that creative teams face when it comes to adopting AI and actionable ways to overcome them.Join 70K+ creatives and marketers
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AI doesn’t replace creativity, it multiplies it
We believe humans & AI are better together. And we want our customers to see the maximum benefit of this new era.
Your marketing and creative team knows that there are truly endless possibilities when it comes to creative. And incredible efficiency gains to be found. As an extension of your in-house team, Superside will help you navigate these opportunities and pass all the benefits to you, our customers.
Superside’s AI Services
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Hit today’s deadline while saving budget. Superside’s AI-Enabled Creative Services are a direct extension to your team, giving you a shortcut to an AI-powered creative team to achieve the speed and scale your campaigns need.
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Bring your team into tomorrow’s possibilities by leveraging our expert AI Consulting and model-building services. Define and implement a custom generative strategy that integrates into your workflows, enhances productivity and unlocks new possibilities.
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