Question 1

What Does OOH Mean?

Accepted Answer

OOH means "out-of-home", where people would usually see these ads when they are somewhere outside. Sometimes referred to as Out-of-home media, outdoor advertising and outdoor media. OOH advertising can include; billboards, wallscapes, posters, street ads, aerial messaging, brochure distribution material, bus and train advertising, banners and more.

Question 2

What Makes a Good Billboard Design?

Accepted Answer

To make a good billboard design, you must appeal to your audience’s emotions. Summoning their empathy, laughter, anger, or even hunger creates an emotional response that leaves an exciting and memorable impression.

Additionally, you’ll want to keep your message short, sweet, and to the point. If a driver is speeding past your sign at 50 mph, they aren’t going to have time to read complex messages. One or two short sentences to explain who you are and what you do. Design is essential here, but be sure to use text in combination with an impactful visual to tell a story.

Question 3

How Effective is Outdoor Advertising?

Accepted Answer

Ever seen a billboard about your favorite fast food chain and feel the urge to get some? Studies have shown that over 70% of drivers will regularly look at and absorb the content featured on roadside billboards, with 68% of those drivers being influenced to pull over and make a purchase, suggesting outdoor ads is effective. Outdoor advertising also assists in keeping brands top of mind for customers.

Question 4

What type of customers use our OOH design services?

Accepted Answer

Marketing teams at scale-ups and enterprises use Superside’s OOH design services when their internal creative resources are at capacity or require new fresh designs. High-growth companies use Superside to extend their bandwidth and enable in-house designers to step away from daily execution to work on bigger strategic projects while still delivering quality designs to their marketing teams. This enables different departments and teams in an organization to get access to design capabilities to make projects like an outdoor advertising strategy possible.

Question 5

Why is Superside’s offering better than other Outdoor ad design services?

Accepted Answer

Most design services are either too limited to support the high volume and velocity of today’s enterprises, or the creative delivered is disconnected from the brand. Using Superside gives always-on access to an elastic creative team onboarded to their brand. The process is fully-managed for you with a collaboration platform that makes briefing, managing and giving feedback on outdoor advertising a breeze.

Question 6

Why should I work with Superside as an outdoor advertising design partner?

Accepted Answer

Our OOH solutions are on-brand and effective to achieve the objective required.  Developing ads for our customers to be displayed in popular places like Times Square has built up our knowledge and skills to offer any designs our customers may require. It is essential for these types of ad placements to have the maximum effect as it is a substantial marketing expense. This is where our design expertise comes into play to bring your vision to life. Do not hesitate to get in touch today to learn more.

Question 7

How to subscribe to Superside's OOH design services?

Accepted Answer

Our OOH design service is accessed via a range of subscription solutions tailored to our customers' needs. This particular capability is part of our ad creative solution which offers our customers bespoke ad design to whatever specification or needs. To subscribe to this service, pick from either the Full Stack Design, Digital Advertising or End-to-end Creative plan. Choose the level of output you require and you are well on your way to outdoor ad creative freedom.

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Find Answers

What Does OOH Mean?

What Makes a Good Billboard Design?

How Effective is Outdoor Advertising?

What type of customers use our OOH design services?

Why is Superside’s offering better than other Outdoor ad design services?

Why should I work with Superside as an outdoor advertising design partner?

How to subscribe to Superside's OOH design services?

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