Pernod Ricard Corporate
Bar Cards illustrationIn collaboration with Pernod Ricard,
one of the world’s biggest wine
and spirits sellers, we embarked
on a targeted digital campaign
on Instagram. This initiative aimed
to respond to Pernod Ricard's ambition for greater brand recognition. We crafted a set of illustrations, with various bar cart host personalities. Our target audience encompassed internal and external partners, social media followers, and industry insiders. We aimed to educate them about Pernod Ricard's portfolio, foster brand connection, and inspire product inclusion in their bar carts.