gather & grow

A Model for Marketing & Creative Harmony

Tuesday, July 23rd, 2024 at 12:00 PM ET / 9:00 AM PT.

A symbiotic relationship between creative and marketing leads us to our best work, our best results, and our best professional selves.

On most teams, we work for one another instead of with one another, leading to dissatisfaction and wasted potential.

But, as Marie Kare (Reddit) and Ellen VanderWilt (ex-Adobe) will show you, there’s a model under which both teams use each other to flourish. Join our July G&G to harness the formula for a prosperous and sustainable relationship, and deconstruct marketing-creative success stories for maximum learning. See where creative and marketing leaders slip up most, and see what harmony could look like on your team!

Learn from the best

Our speakers

Learn from our speakers who have gained experience working for big brands, like Reddit and Adobe. They have developed a collaborative model that ensures project satisfaction, mutual respect, and deep understanding, setting a benchmark for effective teamwork.

Head of Creative, Global Business Brand, Reddit

Marie Kare

Head of Creative, Global Business Brand, Reddit
Growth Marketing, ex-Adobe

Ellen VanderWilt

Growth Marketing, ex-Adobe
Creative Director at Superside

Kae Neskovic

Creative Director at Superside
Session agenda

What you can expect to learn from this session...

Building a strong partnership foundations

Building a strong partnership foundations

Discover the foundations for a strong marketing-creative relationship. Learn about communication strategies and practices that lead to the best work, best results, and best professional relations.

Lessons from marketing-creative success stories

Lessons from marketing-creative success stories

Discover inspiring success stories of marketing and creative collaborations. Learn how these examples achieved outstanding results and how to apply these strategies to your own teams.

Common pitfalls in cross-team collaboration

Common pitfalls in cross-team collaboration

Identify common mistakes and challenges faced by marketing and creative leaders. Get strategies to avoid these errors and foster a cohesive partnership.

Overcoming barriers to effective collaboration

Overcoming barriers to effective collaboration

Uncover and address challenges that disrupt marketing-creative partnerships. Learn strategies to remove barriers and foster a more effective, integrated partnership.

Check out what past event attendees have to say!

Maggie Griffin
Maggie GriffinCreative Director, Four Columns
Shawna Jacoby
Shawna JacobyProduct Design Manager, Outer Labs
Kate Erwin
Kate ErwinHead of Content, Contractbook
Danielle Giroux
Danielle GirouxCreative Director, Clio
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