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A Model for Marketing & Creative Harmony
A symbiotic relationship between creative and marketing leads us to our best work, our best results, and our best professional selves.
Watch our session to harness the formula for a prosperous and sustainable relationship, and deconstruct marketing-creative success stories for maximum learning.
Slide deck presented during this session can be accessed at the end of the video.
Session agenda
Key takeaways
Understanding
Understand the deeper motivations and pressures behind each team’s requests and briefs.
Listening
Focus on empathy and active listening to improve mutual understanding and respect.
Review
Carve out time to really review creative assets and understand them.
Celebrate
Recognize and celebrate each other’s expertise, work, and contributions.