Where do I even start? A practical guide to using AI in creative work
In this session, Julia Jaskólska (Zapier) and Kae (Superside) explore how creative teams can use AI in their work, where it adds real value, and when human judgment matters most.
Julia Jaskólska
Here are five practical ways to start applying AI in creative work.
Missed a moment or want a quick recap?
Here are the top insights from our discussion!
Use AI as a creative thinking partner
Use AI as a thinking partner to refine concepts, explore angles, and stress-test messaging before production.
Tools mentioned: ChatGPT, Claude
Enhance existing assets (instead of generating from scratch)
Instead of generating from scratch, improve what you already have — lighting, cropping, background removal, copy refinement.
Tools mentioned: ChatGPT (image tools), Photoshop, Midjourney (variations), other upscaling tools
Automate repetitive production workflows
Remove bottlenecks in asset routing, formatting, and bulk production to create breathing room for creative work.
Tools mentioned: Zapier, Bannerbear, Cloudinary, Figma (Bulkworkflows)
Use AI for storyboarding & creative exploration
Leverage AI for storyboarding, visual concepting, and exploring creative directions before committing to production.
Tools mentioned: Midjourney, ChatGPT, Veo,Photoshop
Experiment across tools (don’t rely on one model)
No single tool does everything well. The win comes from combining models intentionally.
Tools mentioned: ChatGPT + Claude (thinking), Midjourney (imagery), Veo (video), Photoshop (human refinement)
Our speakers
Let's get practical. Hear from creative leaders who are successfully integrating AI into creative workflows. Julia Jaskólska and Kae Neskovic share how structure-first experimentation helps teams create capacity, adopt AI confidently, and maintain high creative standards.
Kae Neskovic
Executive Creative Director at Superside
Learn more
Julia Jaskólska
Brand Design Lead at Zapier