Background
Unigloves, a leading hand protection manufacturer, recently expanded its portfolio by acquiring Derma Shield, a product designed to prevent irritant contact dermatitis. Derma Shield provides an invisible, non-greasy, non-toxic barrier protecting all skin areas.
The expansion aligns with Unigloves' growth strategy to offer a broader range of hand and arm protection solutions.
THE BRIEF
Derma Shield lacked visual assets for marketing, and Unigloves had no budget allocated for photography. They strived to develop a new product image and create a lifestyle image library showcasing Derma Shield in various professional settings to highlight its versatility and effectiveness.
We proposed leveraging AI technology to overcome the lack of imagery and budget constraints. The streamlined production would expedite the product launch and equip Unigloves with a broad set of high-quality visuals that would resonate with Unigloves' diverse target audience.
The woRK
We generated custom product images depicting Derma Shield in action across five distinct scenarios:
Superside AI experts crafted humans with remarkably accurate hands, overcoming a well-known AI challenge that differentiates the true AI wizards from the crowd.
THE IMPACT
Unigloves managed to create a custom photo library with photoshoot-quality assets at a fraction of the cost.
Superside generated 250 unique images, giving Unigloves multiple options to convey Derma Shield's visual narrative.
Unigloves saved time and money by leveraging AI capabilities. The team estimated 57% of design hours saved compared with traditional design approaches.
The rapid production of a comprehensive image library accelerated Derma Shield's go-to-market timeline. The customer was so happy that they decided to start other image generation projects!
"Thank you, team! I look forward to working with you again!"
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