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How TransACT Achieved 70X Design Capacity
Growth is a great “problem” to have. But, it also comes with a specific set of consequences. For TransACT, this was a brand identity that had become diluted through market expansion and acquisitions. Design capacity was yet another blocker for the internal marketing team whose agility rivaled that of any extreme dodgeballer. They needed a timeout and a way out, which is why they reached out to their trusted partners at Superside.
Lynnwood, Washington
Headquarters
Edtech
Industry
End-to-End Creative
Subscription
Background
Providing Smarter Ways to Communicate
Founded in 1994, TransACT is a full-service provider of software solutions that help K-12 school districts more efficiently meet state and federal requirements, reduce operational complexity and more safely and effectively serve their students. Their tagline “Confidence in action” reflects their commitment to supporting educators.
In February 2020, TransACT received a substantial investment from a private equity-backed organization to help spur growth, which was fueled even further by the global pandemic that accelerated the demand for online communication and operational tools.
By 2022, through growth and acquisition, TransACT had 13 sub-brands underneath the parent brand—resulting in brand dilution that was a major hurdle for a content-driven business in need of speed to market.
Team
The Small, But Mighty TransACT Team
—Janessa Drainville, Demand Generation Specialist, TransACT
TransACT’s Alyssa Thornley, Director of Sales and Marketing, and Janessa Drainville, Demand Generation Specialist, were tasked with harnessing this exponential growth, which was hard enough having to police the brand without a driver’s manual.
Internally, they were serving ~70 team members supporting the 13 sub-brands. Externally, customers and prospects were also having to navigate the inconsistencies.
Challenge
13 Sub-Brands, One Parent Brand
—Alyssa Thornley, Director of Sales and Marketing, TransACT
A dynamic duo, Alyssa and Janessa were the frontline resources for growth across the company, attempting to empower the sales team and continuing to fuel a content-driven organization. The brand disconnects and lack of clarity were really bogging them down and limiting their ability to scale.
Solution
A Scalable Branding System That Makes Sense
The first step in building a more functional branding system was creating a clear connection between the primary TransACT identity and all its sub-brands.
However, in order to seamlessly execute a range of designs, TransACT also needed a set of brand guidelines to serve as an easily accessible all-in-one resource. As part of this process, Superside brainstormed and collaborated with TransACT to develop a full design system that included typography, design elements and an overarching grid system to help stakeholders self-serve whenever needed.
70X the ability to scale
By providing simple tools, TransACT broke through the gridlock of inefficiency.
Single Source of Truth
Brand Guidelines make it simple to ensure brand consistency.
Confidence
With branding solved, TransACT could focus its energies on other objectives.
Results
70X the Ability to Scale
—Alyssa Thornley, Director of Sales and Marketing, TransACT
Once TransACT had its brand guidelines in hand, they were able to work 70X faster all while escalating the look and feel of their marketing materials. Each stakeholder could easily refer to the guidelines and find all the brand resources in one place.
“The best way to describe it is to say it was a huge sigh of relief!” said Drainville. With this solution in place, the company could now shift its attention to other strategic objectives and projects.
Reflecting on their journey with this project, Thornley added that TransACT has worked with a lot of vendors, many of which have undergone rapid growth that results in a lower level of service or quality. "But this was not the case with Superside at all. There has always been a seamless level of service and support.”
See more of the TransACT branding work.
Hassle-free design starts here
Superside is an always-on design company that makes design frictionless and hassle-free for marketing, sales, creative and product design teams. This means top-quality designs at lightning-fast speeds, improved velocity and go-to-market and completely secure and confidential file sharing and collaboration.In this one-on-one live demo, you’ll see:
- How Superside works
- A first look at the Superside platform
- The most suitable subscription plan for you
Get ready to join 450+ scale-ups and enterprise teams doing good design at scale with Superside’s dedicated team model.Ready to get started?Book a demo now