Since its inception in 2012 in Japan, SmartNews has been the go-to news aggregation app, delivering fresh, curated news from various sources to its global audience.
THE BRIEFA Quest for Non-Stock, Impactful Sports Images
SmartNews had a bold and ambitious vision for their sports campaign in August, aiming to elevate their digital banners by incorporating captivating visuals depicting various sporting events.
Traditional draft images
Our guidance
SmartNews desired more than the usual stock images. With our expertise, we embarked on a journey to infuse each visual with dynamism and uniqueness, illuminating the essence of sports like tennis, soccer and American football.
THE woRKCrafting Distinctive Visuals Beyond the Ordinary
Here's one of the prompts we used:
"A cinematic scene from NFL football game, big hit, between two teams, close up shot that captures in ultra detail on Fujifilm GFX 100 using a Nikon AF-S NIKKOR 70-200 mm f/2.8E FL ED VR aperture of f/8 --ar 2:1 --s 800 --v5.1"
Project highlights
The results were nothing short of mesmerizing. SmartNews rejoiced in:
- Captivating visuals that resonated with their audience
- Enthusiastic feedback from both their creative lead and broader team
- A smooth project trajectory, facilitated by our collaborative approach
Obstacles tackled
SmartNews envisioned a unique and dynamic approach for their project, and it became clear that the initial versions were somewhat standard, requiring precise tweaks in perspectives and clear distinctions among different teams. The uniform appearance of team attire presented another obstacle, yet we successfully resolved these intricate details with careful attention and our expert advice.
AI tools
- Midjourney
- Adobe Photoshop
Unique Imagery Meets Precision Execution
Bespoke content: SmartNews took their banners to the next level, creating standout visuals that surpassed what typical stock sites offer. This not only highlights their dedication to top-notch quality but also underscores their innovative spirit. It's a clear reflection of the magic that happens when we collaborate and work together.
Quick generation: With our guidance, SmartNews achieved fine details and lighting that are essential in stellar sports-themed photography.
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