Customer Stories > Suzanne Kalan

How Suzanne Kalan Captivated TikTok

Suzanne Kalan’s #DoubleTheLove: Redefining Luxury Marketing on TikTok

0.5 million




< 1 month


Suzanne Kalan's Visionary Leap into TikTok

Suzanne Kalan, the esteemed LA-based luxury jewelry designer, embarked on an ambitious journey to captivate the TikTok audience, a domain far removed from the traditional luxury market. Faced with the challenge of engaging Gen Z while preserving their refined brand image, Suzanne Kalan envisioned a Mother's Day campaign that would resonate with the new, dynamic audience of TikTok without sacrificing their essence of luxury and quality.


Striking a Balance Between Authenticity and Luxury

Suzanne Kalan's goal was clear yet complex: to carve a niche on TikTok, a platform known for its spontaneous and unpolished content. This task required a delicate balance between adapting to the platform’s authentic vibe and upholding the high standards of a premium brand.

Our guidance

Superside’s approach deviated from the traditional influencer model, which could dilute creative control and brand identity. Instead, the focus was on finding professionals with a social presence who could embody Suzanne Kalan's brand values. A real mother-daughter duo was chosen, ensuring authenticity and a personal touch, critical for the TikTok audience. This strategy led to the creation of the #DoubleTheLove campaign, resonating with TikTok’s trend-centric culture while maintaining brand integrity.

The woRK

Crafting the #DoubleTheLove Campaign

Suzanne Kalan, with Superside’s insight and support, developed the #DoubleTheLove campaign. It was a perfect blend of Suzanne Kalan's ethos of timeless elegance and TikTok’s trend-centric nature. The campaign, grounded in meticulous research on trends and audience preferences, struck a chord with the youthful TikTok community, highlighting the theme of intergenerational love and the timeless appeal of Suzanne Kalan’s jewelry.

Superside began pre-production for a studio shoot in LA, where the Suzanne Kalan team was present on set. Each deliverable was approved and delivered 1.5 weeks ahead of schedule!

Superside successfully delivered:

  • 6 x teaser videos
  • 3 x hero videos
  • 9 x product-focused videos

Teaser videos

Hero videos

Product-focused videos


A Resounding Success on TikTok

Suzanne Kalan's foresight and adaptability, augmented by Superside's strategic guidance, led to an astounding 5,124% increase in views within just 3 weeks, a testament to the campaign’s resonance on TikTok.

Exceptional engagement: Suzanne Kalan leveraged the UGC-style assets across video platforms surpassing 0.5 million views in the period.

Brand integrity: The #DoubleTheLove campaign skilfully preserved Suzanne Kalan's luxurious identity, showcasing how high-end brands can thrive on modern platforms without compromising their core values.

Rapid execution: Superside’s team required zero revisions and completed the project under 1 month, a very tight schedule for video projects that tend to span 6-8 weeks.

Superside: The New Way to Get Creative Done
Superside: The New Way to Get Creative Done

Superside: The New Way to Get Creative Done

Plug a fully-stacked design team into your business to create unforgettable branding


Why choose Creative-as-a-Service with Superside?

Book a demo
Improve your marketing performance

Improve your marketing performance

Get high-quality creative, ship campaigns faster and stand out from the competition.

Be more agile & responsive

Be more agile & responsive

Never say no to another project request. Get a hassle-free creative partner that can keep up.

Elevate your team

Elevate your team

Allow your in-house creatives to focus on more strategic projects. Get new ideas & continuous design inspiration.

Save time & be more cost-efficient

Save time & be more cost-efficient

Increase your design capacity without additional hiring and with fewer vendors to manage.

Superside is a revolutionary way for businesses to get good design done at scale.Trusted by 450+ ambitious companies, Superside makes design hassle-free for marketing and creative teams. By combining the top 1% of creative talent from around the world with purpose-built technology and the rigor of design ops, Superside helps ambitious brands grow faster. Since inception, Superside has been a fully remote company, with more than 700 team members working across 57 countries and 13 timezones.
© 2024 Superside. All rights reserved.