Customer Stories > PlayerLync

How Playerlync Crafted a Bespoke AI-Driven Visual Library

PlayerLync and Superside Transform Mobile Workforce Engagement with AI-Driven Design







Redefining Operational Excellence

PlayerLync is a standout platform that boosts mobile workforce efficiency. It has directly enhanced the operational performance of big names like Starbucks, Wingstop, Crocs, and Southern Company Gas. By providing frontline employees with tailored, timely information, PlayerLync optimizes job performance and establishes a new benchmark for distributing information in dynamic work settings.


A Quest for Visual Identity in Designing Tomorrow

PlayerLync approached Superside to create three distinct design concepts: product imagery, icons, and backgrounds. These elements would refresh the website and serve as a foundational asset library for advertising and product listings.

The challenge was to adhere to existing brand guidelines while exploring innovative illustration formats and sizes, enhancing the app and portal's visual appeal across various marketing channels. PlayerLync wanted to develop gradient projects, explore new product display methods, and visualize customer experiences in novel ways.

Our guidance

Superside's experienced AI creatives tapped into AI to introduce a new breadth of creative variety and significantly enhance the efficiency of the brand's content production process. The rapid concept development and execution allowed PlayerLync to delve into various creative directions and test them against their vision.

The woRK

Human Creativity and Skill Guides AI

PlayerLync started an exploratory phase, developing three moodboards that showcased potential paths for the project.

Moodboard #1
Moodboard #2
Moodboard #3

Final outputs

PlayerLync finally decided to balance current trends with a timeless aesthetic that would resonate with their diverse audience.

Landing pages


A Leading Brand With Vanguard Visuals

PlayerLync effectively enhanced creative services with AI to build an extensive, higher-quality assets library without escalating costs.

Quick generation

The use of AI by Superside's experienced creatives allowed PlayerLync to increase the scale and diversity of the visual content, generating 300+ unique images.

Unique content

PlayerLync successfully built a tailored library of 70 custom-crafted visuals, including product illustrations, iconography, and background designs, to fuel its brand identity and enhance user engagement across digital platforms.

Customer satisfaction

The best part? When a customer shares the excitement with the process and the results. Here's the rating Superside got: 5/5!

"This is exaaactly what I was imagining!"

CarrieCreative Lead, PlayerLync

Superside: The New Way to Get Creative Done
Superside: The New Way to Get Creative Done

Superside: The New Way to Get Creative Done

Plug a fully-stacked design team into your business to create unforgettable branding


Why choose Creative-as-a-Service with Superside?

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Improve your marketing performance

Improve your marketing performance

Get high-quality creative, ship campaigns faster and stand out from the competition.

Be more agile & responsive

Be more agile & responsive

Never say no to another project request. Get a hassle-free creative partner that can keep up.

Elevate your team

Elevate your team

Allow your in-house creatives to focus on more strategic projects. Get new ideas & continuous design inspiration.

Save time & be more cost-efficient

Save time & be more cost-efficient

Increase your design capacity without additional hiring and with fewer vendors to manage.

Superside is a revolutionary way for businesses to get good design done at scale.Trusted by 450+ ambitious companies, Superside makes design hassle-free for marketing and creative teams. By combining the top 1% of creative talent from around the world with purpose-built technology and the rigor of design ops, Superside helps ambitious brands grow faster. Since inception, Superside has been a fully remote company, with more than 700 team members working across 57 countries and 13 timezones.
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