Background
PlayerLync is a standout platform that boosts mobile workforce efficiency. It has directly enhanced the operational performance of big names like Starbucks, Wingstop, Crocs, and Southern Company Gas. By providing frontline employees with tailored, timely information, PlayerLync optimizes job performance and establishes a new benchmark for distributing information in dynamic work settings.
THE BRIEF
PlayerLync approached Superside to create three distinct design concepts: product imagery, icons, and backgrounds. These elements would refresh the website and serve as a foundational asset library for advertising and product listings.
The challenge was to adhere to existing brand guidelines while exploring innovative illustration formats and sizes, enhancing the app and portal's visual appeal across various marketing channels. PlayerLync wanted to develop gradient projects, explore new product display methods, and visualize customer experiences in novel ways.
Superside's experienced AI creatives tapped into AI to introduce a new breadth of creative variety and significantly enhance the efficiency of the brand's content production process. The rapid concept development and execution allowed PlayerLync to delve into various creative directions and test them against their vision.
The woRK
PlayerLync started an exploratory phase, developing three moodboards that showcased potential paths for the project.
PlayerLync finally decided to balance current trends with a timeless aesthetic that would resonate with their diverse audience.
THE IMPACT
PlayerLync effectively enhanced creative services with AI to build an extensive, higher-quality assets library without escalating costs.
The use of AI by Superside's experienced creatives allowed PlayerLync to increase the scale and diversity of the visual content, generating 300+ unique images.
PlayerLync successfully built a tailored library of 70 custom-crafted visuals, including product illustrations, iconography, and background designs, to fuel its brand identity and enhance user engagement across digital platforms.
The best part? When a customer shares the excitement with the process and the results. Here's the rating Superside got: 5/5!
"This is exaaactly what I was imagining!"
Get high-quality creative, ship campaigns faster and stand out from the competition.
Never say no to another project request. Get a hassle-free creative partner that can keep up.
Allow your in-house creatives to focus on more strategic projects. Get new ideas & continuous design inspiration.
Increase your design capacity without additional hiring and with fewer vendors to manage.
Get a demo and discover how 450+ ambitious companies and 2,500 energized fans use Superside to free themselves from the shackles of limited budgets, broken processes and stretched in-house teams.