Customer Stories > How Healthmine Achieved a 160% Surge in Engagement
Empowering Health Through Design: Healthmine's Brand Transformation with Superside
INCREASE IN WEBINAR REGISTRATIONS

160%

INCREASE IN NEWSLETTER SUBSCRIBERS

20X

REDUCTION IN WEBSITE BOUNCE RATE

17%

Background

A Vision for Healthier Living

Healthmine is revolutionizing the health plan industry by enabling health insurance companies to inspire their clients to lead healthier lives. Through personalized communication, rewards programs, and engagement platforms, Healthmine strives to bridge healthcare gaps and elevate the long-term health of U.S. citizens.

THE BRIEF

Rising Above the Noise at Health Conferences

In the bustling environment of large conferences, where most product awareness and sales originate, Healthmine recognized the need to differentiate themselves. Their mission was clear: to develop the most compelling slide decks for industry events and self-hosted webinars, thereby capturing the attention of potential clients and standing out from the competition.

Our guidance

Despite Healthmine's strong brand presence, Superside identified inconsistencies in its digital communications. Both teams collaborated to overhaul Healthmine's brand identity to address this thoroughly. The task included creating new brand guidelines with an updated color scheme, fonts, shapes, and images, setting the stage for a cohesive and impactful brand presentation.

"This was pivotal in our partnership because it showed that Superside can do much more than presentation design. We were so impressed with the style guide. It became the backbone of our design work. It was truly a transformative project for Healthmine's brand and marketing."

Bre BushFormer Director of Marketing, Healthmine

The woRK

Crafting Healthmine's Brand Renaissance Beyond Presentations

As Superside applied the new style guidelines to Healthmine's presentation templates, Healthmine's design team revitalized other brand assets for consistency. This collaboration extended to a complete website redesign, which set a new standard for Healthmine's digital footprint.

As Healthmine was hitting its stride with Superside, Bre Bush departed, paving the way for Laura Emiola to step in as the new Director of Marketing. With 17 years of experience in healthcare marketing, Emiola has collaborated with numerous internal teams, external agencies, and freelancers. However, she found Superside's approach to be distinctively different and beneficial.

"The quality of the product, turnaround speed, and relationships are great. The weekly connection and willingness to help us out in ways beyond what we're even asking is awesome. There's never unnecessary pressure, and Superside's suggestions are aligned to where we want to go."

Laura Emiola
Laura EmiolaSr. Director of Marketing, Healthmine

THE IMPACT

Design as a Catalyst for Healthmine's Remarkable Growth

Healthmine's strategic partnership with Superside has yielded outstanding results:

Enhanced presentation materials

Healthmine now boasts industry-leading presentation materials, significantly influencing their growth and differentiation at conferences.

Website redesign success

The comprehensive website overhaul led to a 160% growth in webinar registrations, showcasing the power of consistent and compelling design.

Skyrocketing engagement

A 20X increase in blog subscribers and overall website engagement (17% reduction in bounce rate) highlights the impact of a unified brand identity.

"Leveraging specialized skill sets from Superside, we've expanded our digital presence, embracing new growth opportunities through email templates, video production, and more. It's about solving problems creatively, not just making sales."

Laura Emiola
Laura EmiolaSr. Director of Marketing, Healthmine

Superside: The New Way to Get Creative Done
Superside: The New Way to Get Creative Done

Superside: The New Way to Get Creative Done

Plug a fully-stacked design team into your business to create unforgettable branding

THE #1 CAAS SOLUTION

Why choose Creative-as-a-Service with Superside?

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Improve your marketing performance

Improve your marketing performance

Get high-quality creative, ship campaigns faster and stand out from the competition.

Be more agile & responsive

Be more agile & responsive

Never say no to another project request. Get a hassle-free creative partner that can keep up.

Elevate your team

Elevate your team

Allow your in-house creatives to focus on more strategic projects. Get new ideas & continuous design inspiration.

Save time & be more cost-efficient

Save time & be more cost-efficient

Increase your design capacity without additional hiring and with fewer vendors to manage.

Superside is a revolutionary way for businesses to get good design done at scale.Trusted by 450+ ambitious companies, Superside makes design hassle-free for marketing and creative teams. By combining the top 1% of creative talent from around the world with purpose-built technology and the rigor of design ops, Superside helps ambitious brands grow faster. Since inception, Superside has been a fully remote company, with more than 700 team members working across 57 countries and 13 timezones.
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