Customer Stories > How Boomi Revitalized Lead Generation by Tripling Creative Output
Boomi's Lead Generation Transformed: Tripling Creative Output with Superside
Increase in creative output


Unique images generated


Customer satisfaction



Pioneering Cloud Integration

Leading the way in cloud-based integration as a service (iPaaS), Boomi helps organizations radically simplify the complexity of enterprise software. Boomi's acclaimed platform empowers organizations to discover, manage, and orchestrate data, bridging applications, processes, and individuals to achieve improved and accelerated results.


Reimagining Lead Generation With Sharp-Witted Ads

Boomi approached Superside to rejuvenate its lead generation ads. The goal was to align Boomi's advertising with its new branding and infuse a level of creativity and wit that would stand out in the crowded tech market. The challenge? To keep costs down without compromising on the quality of work.

Boomi’s previous social media ads

Our guidance

Referencing Boomi's previous branding efforts, Superside proposed a bold new creative direction. We envisioned a campaign that would break the mold, combining smart, engaging copy with dynamic 3D visuals to introduce depth, modernity, and a fresh narrative perspective to Boomi's brand.

The woRK

Unleashing Boomi's Potential at the AI Creative Forge

The journey to redefine Boomi's advertising began with an exploration of various AI tools, with Adobe Firefly playing a pivotal role alongside Midjourney and Adobe Photoshop. The guiding principle was achieving the perfect balance between realism and creativity, ensuring each image was not just a piece of advertising but a work of art that spoke to Boomi's innovative spirit.

"Y’all make it really hard to pick a favorite… lol I want them all!"

Jeannine Morris
Jeannine MorrisCreative Team Lead, Boomi

"Absolutely love this! Huge shout-out to the entire Superside team! This has been some of the best creative I've seen in my career! So happy to be working with all of you!"

Anna Pickard
Anna PickardGlobal Social Media Lead, Boomi

"We are so excited to use these and see how they perform! Thanks so much!"

Jeannine Morris
Jeannine MorrisCreative Team Lead, Boomi
AI tools

Superside AI creative experts multiplied their human creativity with the following tools:

  • Adobe Firefly: Leveraged for its prowess in creating dynamic 3D elements that added depth and modernity to the visual content.
  • Midjourney: Used to experiment with different conceptual and stylistic approaches, ensuring a wide range of creative expressions.
  • Adobe Photoshop: The final touch in refining the images, ensuring each piece aligned perfectly with Boomi's newly envisioned brand aesthetic.


Boomi's Creative Renaissance

The collaboration between Boomi and Superside achieved remarkable outcomes:

Creative output

Boomi received 3X options vs. traditional design teams.

Creative quality

Boomi produced 75 unique images, each telling a part of the brand's story and enriching its custom library.

Customer satisfaction

Boomi granted Superside a perfect CSAT score of 5/5, reflecting its approval and excitement over the campaign's direction and execution.

"Reiterating, these are FANTASTIC! Thank you!"

Jeannine Morris
Jeannine MorrisCreative Team Lead, Boomi

Superside: The New Way to Get Creative Done
Superside: The New Way to Get Creative Done

Superside: The New Way to Get Creative Done

Plug a fully-stacked design team into your business to create unforgettable branding


Why choose Creative-as-a-Service with Superside?

Book a demo
Improve your marketing performance

Improve your marketing performance

Get high-quality creative, ship campaigns faster and stand out from the competition.

Be more agile & responsive

Be more agile & responsive

Never say no to another project request. Get a hassle-free creative partner that can keep up.

Elevate your team

Elevate your team

Allow your in-house creatives to focus on more strategic projects. Get new ideas & continuous design inspiration.

Save time & be more cost-efficient

Save time & be more cost-efficient

Increase your design capacity without additional hiring and with fewer vendors to manage.

Superside is a revolutionary way for businesses to get good design done at scale.Trusted by 450+ ambitious companies, Superside makes design hassle-free for marketing and creative teams. By combining the top 1% of creative talent from around the world with purpose-built technology and the rigor of design ops, Superside helps ambitious brands grow faster. Since inception, Superside has been a fully remote company, with more than 700 team members working across 57 countries and 13 timezones.
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