Leading the way in cloud-based integration as a service (iPaaS), Boomi helps organizations radically simplify the complexity of enterprise software. Boomi's acclaimed platform empowers organizations to discover, manage, and orchestrate data, bridging applications, processes, and individuals to achieve improved and accelerated results.THE BRIEF
Boomi approached Superside to rejuvenate its lead generation ads. The goal was to align Boomi's advertising with its new branding and infuse a level of creativity and wit that would stand out in the crowded tech market. The challenge? To keep costs down without compromising on the quality of work.
Boomi’s previous social media ads
Referencing Boomi's previous branding efforts, Superside proposed a bold new creative direction. We envisioned a campaign that would break the mold, combining smart, engaging copy with dynamic 3D visuals to introduce depth, modernity, and a fresh narrative perspective to Boomi's brand.The woRK
The journey to redefine Boomi's advertising began with an exploration of various AI tools, with Adobe Firefly playing a pivotal role alongside Midjourney and Adobe Photoshop. The guiding principle was achieving the perfect balance between realism and creativity, ensuring each image was not just a piece of advertising but a work of art that spoke to Boomi's innovative spirit.
"Y’all make it really hard to pick a favorite… lol I want them all!"
"Absolutely love this! Huge shout-out to the entire Superside team! This has been some of the best creative I've seen in my career! So happy to be working with all of you!"
Superside AI creative experts multiplied their human creativity with the following tools:
The collaboration between Boomi and Superside achieved remarkable outcomes:
Boomi received 3X options vs. traditional design teams.
Boomi produced 75 unique images, each telling a part of the brand's story and enriching its custom library.
Boomi granted Superside a perfect CSAT score of 5/5, reflecting its approval and excitement over the campaign's direction and execution.
"Reiterating, these are FANTASTIC! Thank you!"