Category
Customer Stories
How Mekanism achieved 85–90% AI adoption in under 8 months with Superside
From AI uncertainty to organization-wide adoption in under eight months. See how Mekanism partnered with Superside to make AI a creative advantage.
How Colgate-Palmolive scaled a global rebrand across over 200 markets with Superside
Colgate-Palmolive partnered with Superside to transform its first corporate identity refresh in over 40 years into a scalable global brand system. Together, they created a modern design ecosystem that empowers 34,000 employees to create consistent, on-brand communications across 200+ markets, resulting in exceptional employee adoption, strong launch engagement and a future-ready brand built to make more smiles.
“Superside really helped us solidify our approach towards AI:” How Vimeo transformed their creative workflows.
Vimeo’s Brand and Production teams were ready to scale with AI—but needed clarity and alignment to move fast. Partnering with Superside, Vimeo turned fragmented experimentation into a unified AI strategy, unlocking high-impact use cases, streamlining creative workflows, and empowering teams to adopt AI with confidence.
How a Fortune 500 doubled their AI adoption
Faced with the challenge of scaling AI adoption across 15,000 employees worldwide, a Fortune 500 software company needed more than just access to tools—it required a cultural shift. Superside partnered with leadership to craft a strategic, narrative-driven enablement program, launching a multi-platform Digital Academy and custom campaigns that built trust, sparked curiosity, and embedded AI into daily workflows at scale.
How a Fortune 500 structured its AI rollout
Confronted with stalled AI adoption and uncertainty around compliance, a Fortune 500 tech leader needed both structure and skills to move forward. Superside partnered with its creative leadership to deliver a two-part program: a diagnostic that mapped high-value use cases and a hands-on upskilling track tailored to design, copy, and video teams. The result was a clear AI roadmap, identified efficiency gains of 25%, and a creative workforce confident in integrating AI into daily workflows.
How a Global SaaS company scaled creative production with custom AI solutions
Facing surging creative demand and a threefold increase in project volume, a global SaaS brand needed more than off-the-shelf AI tools. Superside partnered with its creative leadership to chart a clear roadmap, deliver targeted training, and build a custom Figma automation plugin. The result: 70% productivity gains, scalable workflows, and a lean creative team empowered to deliver at the pace of a fast-growing business.
Build trust, get buy-in: Inside Twilio's creative storytelling model
A creative vision can’t fly without buy-in—no matter how bold, inspired or strategic it is. Because without leadership buy-in, key initiatives from rebrands to quarterly campaigns become drawn-out, diluted affairs. And without buy-in from in-region representatives, even the best brand narratives will lack impact.