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Blog > Tag: Branding

Tag: Branding

The Brand Gap: What You Think vs. What Really Matters
Brand Management
5 min read

The Brand Gap: What You Think vs. What Really Matters

Marketers and creatives help shape and guide brands, but they shouldn’t forget that it's how their audiences feel and respond that makes all the difference.
Michelle Mire
Senior Content Marketing Specialist
How to Find Brand Distinction in a Crowded Market
Brand Management
12 min read

How to Find Brand Distinction in a Crowded Market

Understand the fundamentals of brand distinction using examples and learn how to build a distinctive brand, all in one go.
Lewis Mc Cahill
Senior Editor
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