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Digital Marketing

Graphic design is key to any digital campaign. Find out how marketers can effectively use it to build brand awareness and influence the customer's decision-making process.
Digital Marketing
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Hey Marketer: You’re Thinking About UGC Content All Wrong
Digital Marketing
7 min read

Hey Marketer: You’re Thinking About UGC Content All Wrong

Many marketers misunderstand or undervalue UGC content. Those marketers are paying for it in ways they don't know.
David Wilson
Senior Content Marketing Specialist
7 Tips to Create Thumb-Stopping Social Media Hooks
Digital Marketing
3 min read

7 Tips to Create Thumb-Stopping Social Media Hooks

Never hear crickets on social again! Steal Jack Appleby's secrets to social media hooks that stop the scroll, examples included.
Cassandra King
Head of Content & Community
Aging Ads? Stellar Creative is Your Secret Sauce
Digital Marketing
8 min read

Aging Ads? Stellar Creative is Your Secret Sauce

Creating an effective digital ad is only half the battle—making it last is the other half. You can’t stop time or the need for powerful, compelling creative.
Michelle Mire
Senior Content Marketing Specialist
The 5 Most Important Marketing Metrics in a Downturn
Digital Marketing
6 min read

The 5 Most Important Marketing Metrics in a Downturn

Where should marketers be putting their money in a down market?
David Wilson
Senior Content Marketing Specialist
2 Design Tactics to Triple Your Click-Through Rate Right Now
Digital Marketing
4 min read

2 Design Tactics to Triple Your Click-Through Rate Right Now

Clicks are the marketer's currency. Creative design is what wins them. Check out what Superside's experts advise.
David Wilson
Senior Content Marketing Specialist
Social Media Graphics: Ultimate Step by Step Guide (2023)
Digital Marketing
8 min read

Social Media Graphics: Ultimate Step by Step Guide (2023)

Dive into our 2023 guide on social media graphics. Learn how to create captivating visuals that boost engagement and elevate your brand's online presence
Cassandra King
Head of Content & Community
How Killer Content Spins Your Marketing Flywheel Like a Boss
Digital Marketing
4 min read

How Killer Content Spins Your Marketing Flywheel Like a Boss

The marketing flywheel is propelled by customer experiences. But it isn't just customers that make the wheel spin—your content is an equally important force.
Michelle Mire
Senior Content Marketing Specialist
Is the Marketing Funnel F***ed?
Digital Marketing
6 min read

Is the Marketing Funnel F***ed?

Marketers are questioning the funnel. Is there any use for it these days?
Amrita Mathur
Former VP of Marketing
Ad Performance Sucks? Ask These 5 Questions
Digital Marketing
6 min read

Ad Performance Sucks? Ask These 5 Questions

I love it when my display or social media ad performance failed, said no one, ever. Discover 5 questions you can ask to amp up your next digital campaign.
Michelle Mire
Senior Content Marketing Specialist
5 Hacks to Scale Your Video Marketing Right Now
Digital Marketing
6 min read

5 Hacks to Scale Your Video Marketing Right Now

Scaling video marketing means moving at lightning speed. It calls for being clever with your workflows—templatizing, recycling, appeasing algorithms and recognizing when you need help. Superside gives advice.
David Wilson
Senior Content Marketing Specialist
14 Content Marketing Examples to Inspire Your Strategy
Digital Marketing
13 min read

14 Content Marketing Examples to Inspire Your Strategy

Check out the best content marketing examples! From Netflix to Chili Piper, these brands are paving the way with their world class content.
Cassandra King
Head of Content & Community
Sorry Growth Marketers, Third-Party Data is OVER: Here’s How to Save Yourself
Digital Marketing
5 min read

Sorry Growth Marketers, Third-Party Data is OVER: Here’s How to Save Yourself

We marketers have relied on it for too long. Third-party tracking is on the way out, and your business needs to find a new north star, or you're going to have to find a new line of work.
David Wilson
Senior Content Marketing Specialist
Marketing Automation Tools: The Smart Bet Your Business Needs
Digital Marketing
11 min read

Marketing Automation Tools: The Smart Bet Your Business Needs

Grow your business with these top marketing automation tools that are easy to integrate into any design strategy while helping increase productivity.
Sofie Koevoets
Content Marketing Manager
How to Make the Most of A/B and Split Testing
Digital Marketing
8 min read

How to Make the Most of A/B and Split Testing

Helpful for newbie & experienced marketers alike, here is everything you need to know to gain valuable insights from customer data using A/B & split testing.
David Wilson
Senior Content Marketing Specialist
Creative Collaboration: Bridging the Gap Between Marketing & Design Teams
Digital Marketing
10 min read

Creative Collaboration: Bridging the Gap Between Marketing & Design Teams

Creative collaboration isn’t always easy. Discover the top four issues marketing and design teams encounter and how to solve them, according to experts.
Amrita Mathur
Former VP of Marketing
Should You Pivot Your Video Marketing Strategy?
Digital Marketing
8 min read

Should You Pivot Your Video Marketing Strategy?

Learn about the latest trends in video marketing services, content marketing video strategy, marketing video production, and B2B video marketing.
Josh Gonsalves
Video Production Manager
Everything You Need to Know About Digital Advertising in the Modern Age
Digital Marketing
14 min read

Everything You Need to Know About Digital Advertising in the Modern Age

Digital advertising is the bread and butter of marketing in an increasingly online world. But what is it and how does it impact your overall advertising efforts?
Sofie Koevoets
Content Marketing Manager
4 Steps to Becoming an Antifragile Marketing Team
Digital Marketing
7 min read

4 Steps to Becoming an Antifragile Marketing Team

The market is fragile, and marketers are on the hook. Learn how to make your marketing team antifragile and succeed in the storm.
Amrita Mathur
Former VP of Marketing
What Creative Marketers Can (and Can’t) Use AI For
Digital Marketing
7 min read

What Creative Marketers Can (and Can’t) Use AI For

AI is already reshaping the marketing landscape. But it can't do everything. Here's what you should (and should not) use AI for.
David Wilson
Senior Content Marketing Specialist
15 Free Ad Templates To Save You Time (And Money)
Digital Marketing
7 min read

15 Free Ad Templates To Save You Time (And Money)

Create effective ad designs that capture customer interest using this complete guide which includes links to free ad templates for social media.
Sofie Koevoets
Content Marketing Manager
Betting on Performance Marketing? Up the Ante With Quality Creative
Digital Marketing
9 min read

Betting on Performance Marketing? Up the Ante With Quality Creative

Improve your performance marketing with top-notch ad creative. Learn the why's and how's of scaling efficient processes here.
Michelle Mire
Senior Content Marketing Specialist
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