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Blog > Digital Marketing

Digital Marketing

Graphic design is key to any digital campaign. Find out how marketers can effectively use it to build brand awareness and influence the customer's decision-making process.
Digital Marketing
Sub-Categories
Aging Ads? Stellar Creative is Your Secret Sauce
Digital Marketing
8 min read

Aging Ads? Stellar Creative is Your Secret Sauce

Creating an effective digital ad is only half the battle—making it last is the other half. You can’t stop time or the need for powerful, compelling creative.
Michelle Mire
Senior Content Marketing Specialist
The 5 Most Important Marketing Metrics in a Downturn
Digital Marketing
6 min read

The 5 Most Important Marketing Metrics in a Downturn

Where should marketers be putting their money in a down market?
David Wilson
Senior Content Marketing Specialist
2 Design Tactics to Triple Your Click-Through Rate Right Now
Digital Marketing
4 min read

2 Design Tactics to Triple Your Click-Through Rate Right Now

Clicks are the marketer's currency. Creative design is what wins them. Check out what Superside's experts advise.
David Wilson
Senior Content Marketing Specialist
4 Signs Your Creative Agency Is a Bad Friend
Design
5 min read

4 Signs Your Creative Agency Is a Bad Friend

If your creative agency does any of these four things, they might be a bad friend. Learn more about our view on a healthy creative relationship!
David Wilson
Senior Content Marketing Specialist
How Killer Content Spins Your Marketing Flywheel Like a Boss
Digital Marketing
4 min read

How Killer Content Spins Your Marketing Flywheel Like a Boss

The marketing flywheel is propelled by customer experiences. But it isn't just customers that make the wheel spin—your content is an equally important force.
Michelle Mire
Senior Content Marketing Specialist
Is the Marketing Funnel F***ed?
Digital Marketing
6 min read

Is the Marketing Funnel F***ed?

Marketers are questioning the funnel. Is there any use for it these days?
Amrita Mathur
VP of Marketing
Ad Performance Sucks? Ask These 5 Questions
Digital Marketing
6 min read

Ad Performance Sucks? Ask These 5 Questions

I love it when my display or social media ad performance failed, said no one, ever. Discover 5 questions you can ask to amp up your next digital campaign.
Michelle Mire
Senior Content Marketing Specialist
Free Yourself From the Shackles of Inefficient Agencies and Freelancers
Digital Marketing
8 min read

Free Yourself From the Shackles of Inefficient Agencies and Freelancers

Learn why Creative-as-a-Service (CaaS) is a unique way to free yourself from the shackles of outdated, inefficient agencies and freelancers.
Michelle Mire
Senior Content Marketing Specialist
5 Hacks to Scale Your Video Marketing Right Now
Digital Marketing
6 min read

5 Hacks to Scale Your Video Marketing Right Now

Scaling video marketing means moving at lightning speed. It calls for being clever with your workflows—templatizing, recycling, appeasing algorithms and recognizing when you need help. Superside gives advice.
David Wilson
Senior Content Marketing Specialist
14 Content Marketing Examples to Inspire Your Strategy
Digital Marketing
13 min read

14 Content Marketing Examples to Inspire Your Strategy

Check out the best content marketing examples! From Netflix to Chili Piper, these brands are paving the way with their world class content.
Cassandra King
Head of Content & Community
Sorry Growth Marketers, Third-Party Data is OVER: Here’s How to Save Yourself
Digital Marketing
5 min read

Sorry Growth Marketers, Third-Party Data is OVER: Here’s How to Save Yourself

We marketers have relied on it for too long. Third-party tracking is on the way out, and your business needs to find a new north star, or you're going to have to find a new line of work.
David Wilson
Senior Content Marketing Specialist
10 Viral Video Content Ideas From World-Famous Brands
Advertising Design
7 min read

10 Viral Video Content Ideas From World-Famous Brands

Discover how world-famous brands use video content in their marketing strategies by taking tips from their award-winning campaigns.
Kyle Weber
Sr. Video Content Marketing Specialist
Marketing Automation Tools: The Smart Bet Your Business Needs
Digital Marketing
11 min read

Marketing Automation Tools: The Smart Bet Your Business Needs

Grow your business with these top marketing automation tools that are easy to integrate into any design strategy while helping increase productivity.
Sofie Koevoets
SEO & Content Manager
How to Remove Creative Bottlenecks From Your Business
Design Strategy
7 min read

How to Remove Creative Bottlenecks From Your Business

Creative Bottlenecks can cost your business weeks in lost time and millions in lost revenue. Here’s how to remove them from your creative process and design team.
David Wilson
Senior Content Marketing Specialist
Playbook: How We Scored 1,200 Leads in One Month
Video Marketing
5 min read

Playbook: How We Scored 1,200 Leads in One Month

Get our best video ad tips on how we concepted and filmed a UGC-style ad that earned 4,600+ clicks, 590,000+ impressions and 1,200 leads in just one month.
Kyle Weber
Sr. Video Content Marketing Specialist
The Ultimate Guide To Building A Video Marketing Strategy
Video Marketing
8 min read

The Ultimate Guide To Building A Video Marketing Strategy

Learn how to create a successful video marketing strategy with this ultimate guide that includes everything from best practices to expert tips – and more.
Josh Gonsalves
Video Production Manager
How to Make the Most of A/B and Split Testing
Digital Marketing
8 min read

How to Make the Most of A/B and Split Testing

Helpful for newbie & experienced marketers alike, here is everything you need to know to gain valuable insights from customer data using A/B & split testing.
David Wilson
Senior Content Marketing Specialist
Creative Collaboration: Bridging the Gap Between Marketing & Design Teams
Digital Marketing
10 min read

Creative Collaboration: Bridging the Gap Between Marketing & Design Teams

Creative collaboration isn’t always easy. Discover the top four issues marketing and design teams encounter and how to solve them, according to experts.
Amrita Mathur
VP of Marketing
How to Boost Your ROI on Video Marketing Efforts
Video Marketing
8 min read

How to Boost Your ROI on Video Marketing Efforts

Video marketing is more relevant than ever. Learn how to measure, improve and get ROI on your video marketing efforts.
Kyle Weber
Sr. Video Content Marketing Specialist
Introducing CaaS: The Better Way to Get Quality Creative on Demand and on Budget
Digital Marketing
8 min read

Introducing CaaS: The Better Way to Get Quality Creative on Demand and on Budget

Rev up your marketing performance with Creative-as-a-Service and unlock your growth potential with top-notch creative. Learn about the power of CaaS.
Fredrik Thomassen
CEO
Should You Pivot Your Video Marketing Strategy?
Digital Marketing
8 min read

Should You Pivot Your Video Marketing Strategy?

Learn about the latest trends in video marketing services, content marketing video strategy, marketing video production, and B2B video marketing.
Josh Gonsalves
Video Production Manager
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