Superside’s
Brand Kit
Built to be an extension of in-house teams, Superside delivers fast, scalable, world-class creative solutions to over 450 globally-renowned companies.
Below you’ll find details about our brand’s guidelines and resources.
Our logo
Preserving the visual clarity and legibility of the Superside brand is paramount. Our logo needs space to stand out – these defined parameters ensure no other elements interfere with it.
Old logo vs. new logo
We underwent a rebrand in 2025, please pay close attention to identify whether you have the latest version of our logo and refrain from using the old one. If unsure, reach out and we’ll be more than happy to help.
This is our old logo. Please don’t use it.
This is our latest logotype.
Our main colors
The primary colors are designated for Superside’s main brand touchpoints. These colors establish a consistent brand presence and are essential in maintaining a recognizable identity across all core communications.
Cloud
Hex #F7F9F2
R 247 G 249 B 242
Spark
Hex #D8FF85
R 216 G 255 B 133
Pine
Hex #0A211F
R 10 G 33 B 31
Leaf
Hex #2A4E45
R 42 G 78 B 69
Our photography
Our image library is an essential part of our visual identity, designed to enhance our visual system and always look our best. If you want to include imagery of us, please make sure to use files from these folders.
Superside in the news
Trademark usage guidelines
These guidelines explain how you must use and visually present our brand assets at all times. Your use of our brand assets indicates your acceptance of these guidelines, and you understand that your use of our brand assets in violation of these guidelines will result in automatic termination of your license and/or permission to use our brand assets.
Use the trademark exactly as provided
Always display our trademarks (including logos, names, and taglines) without alteration. Do not modify colors, proportions, typography, or layout.
Do not create confusion about affiliation
Our trademarks may not be used in a way that suggests partnership, sponsorship, or endorsement without explicit written permission.
Provide proper attribution
Include a clear attribution statement where appropriate (e.g., “Superside is a trademark of Superside Inc.”) in footers or legal sections.
Avoid using trademarks in your own branding
Do not incorporate our trademarks into your product names, logos, domain names, or social media handles.
Maintain clear visual separation
Ensure our trademarks are visually distinct from surrounding content, with adequate spacing and no overlapping with other elements.
Use only approved assets
Always download and use the latest official logos and brand assets from our media kit. Outdated or recreated versions are not permitted.