https://www.youtube.com/embed/IoDU4HlxAqY

How can data be used to effectively prove the value of marketing? In this G&G session, Corel Corporation's CMO, Michelle Chiantera, explains not only how leveraging data can create more impact but also how alignment between teams and leadership can accelerate growth and success. 

What we cover:
01:06 — Meet Michelle, Chief Marketing Officer at Corel Corporation
02:42 — Start by building a solid marketing plan (not tactics!)
06:31 — The most important marketing data metrics
08:03 — How to build strategic cross-departmental relationships (get buy-in from the C-Suite)
13:42 — What data should you share?
15:12 — What quantitative metrics should you measure?
16:49 — The importance of qualitative customer data
18:27 — Create a data culture
20:11 — How to connect data to the business

Get in on the conversation by attending our next Gather & Grow webinar. Click here to register for our next session: https://www.superside.com/lp/gatherandgrow

Learn more at https://superside.com

How To Use Data To Show The Value Of Marketing

This interactive session explore how leveraging marketing data can create more impact but also how alignment between teams and leadership can accelerate growth and success.

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Learn from Michelle Chiantera how to leverage data to create more impact but also how alignment between teams and leadership can accelerate growth and success.

Leveraging Data to Show the Value of Marketing

Gather & Grow Post session LP - July 5th - Leveraging Marketing Data

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Want to know if Superside is a good fit?

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Leveraging Data to Show the Value of Marketing

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