https://www.youtube.com/embed/IoDU4HlxAqY

How can data be used to effectively prove the value of marketing? In this G&G session, Corel Corporation's CMO, Michelle Chiantera, explains not only how leveraging data can create more impact but also how alignment between teams and leadership can accelerate growth and success. 

What we cover:
01:06 — Meet Michelle, Chief Marketing Officer at Corel Corporation
02:42 — Start by building a solid marketing plan (not tactics!)
06:31 — The most important marketing data metrics
08:03 — How to build strategic cross-departmental relationships (get buy-in from the C-Suite)
13:42 — What data should you share?
15:12 — What quantitative metrics should you measure?
16:49 — The importance of qualitative customer data
18:27 — Create a data culture
20:11 — How to connect data to the business

Get in on the conversation by attending our next Gather & Grow webinar. Click here to register for our next session: https://www.superside.com/lp/gatherandgrow

Learn more at https://superside.com

How To Use Data To Show The Value Of Marketing

This interactive session explore how leveraging marketing data can create more impact but also how alignment between teams and leadership can accelerate growth and success.

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Learn from Michelle Chiantera how to leverage data to create more impact but also how alignment between teams and leadership can accelerate growth and success.

Leveraging Data to Show the Value of Marketing

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 Managing the design volume expected of our team was only possible with the support Superside provides

Working with Superside has helped our team execute great work at scale. The onboarding was seamless and they very quickly felt like an 

. Superside challenged our thinking and pushed for the

best creative outcome that ultimately drove business results

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For us it has been important to find a creative partner like Superside—

a team we can trust to deliver quality work on time, 

Superside has enabled us to save time and move faster.

 The sheer volume Superside is able to produce is just amazing. If you think about 1-2 independent contractors vs. a team, it’s not a fair comparison.

Thanks to Superside, we've really elevated ourselves

. We've changed marketing in the industry by acting as more of a marketing agency for our brands, and streamlining that into really robust marketing campaigns that move the needle.

We have access and responsiveness to meet our business-critical needs. 

The combination of quality, speed and 24/7 support allows us to be agile and efficient.

Superside took the time to learn about our company

, applied their insights from various design projects and sought to meet our needs, even if it meant going through some additional edits.

elevated our brand through design and strategy but also brought efficiency and scale to our process

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Leveraging Data to Show the Value of Marketing

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What you'll learn:

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Scaling Content for Maximum Impact

The Better Brand & Content Summit

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