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Ignite: How to Spark Creativity and Build Resilience
Join us for 3+ hours of free content with 5 sessions on sparking creativity and building resilience, featuring 12+ industry experts from Headspace, Webflow, Zapier, Reddit, Coursera, Clari, DirecTV, MasterControl, Matterport, and more.Gather & Grow
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Watch the session with Dmitry Shamis and Catherine Blair Timothy as they dive into the foundations of a good and sustainable brand!Gather & Grow
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Watch the full session with Amanda Natividad about content quality, social listening, content trends in 2023, and how to leverage zero-click content!Events & Summits
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Watch Now:Leveraging Data to Show the Value of Marketing
Leveraging Data to Show the Value of Marketing
This interactive session explore how leveraging marketing data can create more impact but also how alignment between teams and leadership can accelerate growth and success.
Our speaker & discussion points
Michelle Chiantera is Alludo's Chief Marketing Officer and prior held the same role at Cisco! Michelle has led teams that have executed go-to-market initiatives delivering growth. Michelle is known for her advocacy for diversity within the workforce and her commitment to nurturing future leaders within the technology industry. She has a Bachelor of Business Administration (B.B.A), in Marketing from Le Moyne College.
What you'll learn:
- Tips on how to best measure metrics & report back to stakeholders
- How to use data to make departmental and organizational-wide decisions
- Considerations when building cross-functional relations to achieve business goals
- How to get leadership and C-level buy-in to marketing initiatives
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