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Zero-Click Content: What Readers are Really Looking for From B2B Brands

In this interactive session, explore how to better measure the quality of your content and be consistently successful with it. We also dive into leveraging social listening, which 2023 trends to keep tabs on and tell you more about zero-click content—including what it is.


Our speaker:

Amanda Natividad
Amanda NatividadVP of Marketing, SparkToro

What you'll learn:

What is content quality, and how can a B2B brand measure it

Frameworks to use when creating zero-click content

What is social listening, and how does it help with content quality

Counterintuitive outcomes in zero-click content

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