In this interactive session, explore how to better measure the quality of your content and be consistently successful with it. We also dive into leveraging social listening, which 2023 trends to keep tabs on and tell you more about zero-click content—including what it is.
Amanda Natividad is the VP of Marketing for audience research startup, SparkToro. She previously led marketing for Growth Machine and Liftopia. Prior to that, she built Fitbit's B2B content program and led content & communications for NatureBox. Amanda has spoken at marketing events like AdWorld and MozCon. She has guest lectured at Columbia Business School and Cornell University. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist.
What you'll learn: