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Ignite: How to Spark Creativity and Build Resilience

Join us for 3+ hours of free content with 5 sessions on sparking creativity and building resilience, featuring 12+ industry experts from Headspace, Webflow, Zapier, Reddit, Coursera, Clari, DirecTV, MasterControl, Matterport, and more.
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Gather & Grow - March 8th - Your Opinion About Your Brand Doesn’t Matter

Watch the session with Dmitry Shamis and Catherine Blair Timothy as they dive into the foundations of a good and sustainable brand!
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Gather & Grow

Zero-click Content | On-Demand Recording

Watch the full session with Amanda Natividad about content quality, social listening, content trends in 2023, and how to leverage zero-click content!
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Zero-Click Content: What Readers are Really Looking for From B2B Brands

In this interactive session, explore how to better measure the quality of your content and be consistently successful with it. We also dive into leveraging social listening, which 2023 trends to keep tabs on and tell you more about zero-click content—including what it is.


Our speaker & discussion points

Amanda Natividad is the VP of Marketing for audience research startup, SparkToro. She previously led marketing for Growth Machine and Liftopia. Prior to that, she built Fitbit's B2B content program and led content & communications for NatureBox. Amanda has spoken at marketing events like AdWorld and MozCon. She has guest lectured at Columbia Business School and Cornell University. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist.

What you'll learn:

  • What is content quality, and how can a B2B brand measure it
  • Frameworks to use when creating zero-click content
  • What is social listening, and how does it help with content quality
  • Counterintuitive outcomes in zero-click content
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