In this interactive session, we explore everything from content ops and stakeholder management to content processes, lifecycles, and infrastructure, with an emphasis on scaling for maximum impact!
Tracey Wallace is the Director of Content Strategy at Klaviyo and the creator behind Contentment, a weekly content marketing leadership newsletter detailing how to set up a content organization that drives results without burning your team out. Previously, she was the Head of Marketing at two early-stage startups scaling each to more than $15M in revenue, and the Editor-in-Chief at BigCommerce, where she grew the site’s organic traffic to more than 1M sessions per month. She began her career in journalism with Mashable and ELLE.com.
What you'll learn: