In this interactive session, master the art of crafting compelling content that taps into emotions, alters perspectives, and skyrockets business outcomes. Learn from content strategy trailblazer Devin Reed, and unleash your brand's potential!
The core differences between content marketing and content strategy, and why it's so important to build that strong foundation (strategy) first.
Leveraging emotions drives engagement and allows you to connect more deeply with your audience. Learn how to create your own emotions strategy.
In order to win over market share and outshine your competitors, you need to zig when they zag, leverage emotion, and narrow in on your channels and timing.
It starts with a strong content strategy that aligns with the overarching company-level goals. Devin recommends creating a CEO slide to really connect the dots!