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Ignite: How to Spark Creativity and Build Resilience

Join us for 3+ hours of free content with 5 sessions on sparking creativity and building resilience, featuring 12+ industry experts from Headspace, Webflow, Zapier, Reddit, Coursera, Clari, DirecTV, MasterControl, Matterport, and more.
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Gather & Grow

Gather & Grow - March 8th - Your Opinion About Your Brand Doesn’t Matter

Watch the session with Dmitry Shamis and Catherine Blair Timothy as they dive into the foundations of a good and sustainable brand!
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Gather & Grow

Zero-click Content | On-Demand Recording

Watch the full session with Amanda Natividad about content quality, social listening, content trends in 2023, and how to leverage zero-click content!
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How to Build a Thriving Brand Community

Building a thriving and engaged community seems to be on every marketer’s mind lately—it’s a bit of a buzzword! It’s no secret that a community of advocates and brand loyalists can impact the bottom line of any company. In this interactive webinar, we explore how to approach community, set it up for success, and what KPIs to measure it against.

Our speaker & discussion points

Annette Cardwell leads a big team and the content strategy over at Lattice. Her team confuses on everything from the content library, podcast, videos series, social media, and customer marketing to the growing Resources for Humans community and the whole website. She ran content teams for companies like Yahoo!, Brit + Co, and Fandom and has 15+ years of experience.

What you'll learn:

  • Team structure and the roles to consider when building community within your marketing team
  • The importance of community and why you might consider creating one
  • The activities and channels that fall under community marketing and management
  • How to integrate community into the rest of the marketing team
  • Important KPIs and metrics to consider when measuring community efforts
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