Building a thriving and engaged community seems to be on every marketer’s mind lately—it’s a bit of a buzzword! It’s no secret that a community of advocates and brand loyalists can impact the bottom line of any company. In this interactive webinar, we explore how to approach community, set it up for success, and what KPIs to measure it against.
Annette Cardwell leads a big team and the content strategy over at Lattice. Her team confuses on everything from the content library, podcast, videos series, social media, and customer marketing to the growing Resources for Humans community and the whole website. She ran content teams for companies like Yahoo!, Brit + Co, and Fandom and has 15+ years of experience.
What you'll learn: