Building a thriving and engaged community seems to be on every marketer’s mind lately—it’s a bit of a buzzword! It’s no secret that a community of advocates and brand loyalists can impact the bottom line of any company. In this interactive webinar, we explore how to approach community, set it up for success, and what KPIs to measure it against.
Team structure and the roles to consider when building community within your marketing team
The importance of community and why you might consider creating one
The activities and channels that fall under community marketing and management
How to integrate community into the rest of the marketing team
Important KPIs and metrics to consider when measuring community efforts