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How to Build a Thriving Brand Community

Building a thriving and engaged community seems to be on every marketer’s mind lately—it’s a bit of a buzzword! It’s no secret that a community of advocates and brand loyalists can impact the bottom line of any company. In this interactive webinar, we explore how to approach community, set it up for success, and what KPIs to measure it against.

Our speaker:

Annette Cardwell
Annette Cardwell Content Strategy Lead, Lattice

What you'll learn:

Team structure and the roles to consider when building community within your marketing team

The importance of community and why you might consider creating one

The activities and channels that fall under community marketing and management

How to integrate community into the rest of the marketing team

Important KPIs and metrics to consider when measuring community efforts

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