Breaking Through the Noise With Brand Forward Video
Brand videos are no longer a nice-to-have. They became a must-have and their importance is constantly increasing. So, why is it crucial to think bigger when it comes to video for your business?
In this webinar, Taylor Corrado, Senior Director of Brand Marketing at Wistia, is sharing insights on how your team can meet the ever-growing content demands of social media, infuse your brand beyond just your homepage video, and integrate video strategically throughout the customer journey.
Key takeaways
Video is more accessible than ever
The days of video being expensive or time consuming are behind us. The most active brands are posting video content 3-5 times per week.
Get creative in your low-risk channels
Sometimes, thinking about how to present something boring (i.e. a survey) into something fun (i.e. a cute video dance asking the customer to complete a survey) can move people.
Use video across the entire marketing funnel
Don't focus only on awareness. There are infinite ways to use video to move people through the funnel, from awareness to advocacy.
To scale, repurpose the content you already have
Think about the 30 second clips you can take from a webinar, or the snippets you can take from a blog post.
Save up to 70% on production costs
Leveraging the use of AI, customers like Amazon, Reddit, and Salesforce managed to spend less than half of what they normally would
