Brand videos are no longer a nice-to-have. They became a must-have and their importance is constantly increasing. So, why is it crucial to think bigger when it comes to video for your business?
In this webinar, Taylor Corrado, Senior Director of Brand Marketing at Wistia, is sharing insights on how your team can meet the ever-growing content demands of social media, infuse your brand beyond just your homepage video, and integrate video strategically throughout the customer journey.
The days of video being expensive or time consuming are behind us. The most active brands are posting video content 3-5 times per week.
Sometimes, thinking about how to present something boring (i.e. a survey) into something fun (i.e. a cute video dance asking the customer to complete a survey) can move people.
Don't focus only on awareness. There are infinite ways to use video to move people through the funnel, from awareness to advocacy.
Think about the 30 second clips you can take from a webinar, or the snippets you can take from a blog post.