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Breaking Through the Noise With Brand Forward Video

Brand videos are no longer a nice-to-have. They became a must-have and their importance is constantly increasing. So, why is it crucial to think bigger when it comes to video for your business?

In this webinar, Taylor Corrado, Senior Director of Brand Marketing at Wistia, is sharing insights on how your team can meet the ever-growing content demands of social media, infuse your brand beyond just your homepage video, and integrate video strategically throughout the customer journey.

 
 

Our speaker:

Taylor Corrado
Taylor CorradoSenior Director of Brand Marketing at Wistia

Key takeaways:

Video is more accessible than ever.

Video is more accessible than ever.

The days of video being expensive or time consuming are behind us. The most active brands are posting video content 3-5 times per week.

Get creative in your low-risk channels.

Get creative in your low-risk channels.

Sometimes, thinking about how to present something boring (i.e. a survey) into something fun (i.e. a cute video dance asking the customer to complete a survey) can move people.

Use video across the entire marketing funnel.

Use video across the entire marketing funnel.

Don't focus only on awareness. There are infinite ways to use video to move people through the funnel, from awareness to advocacy.

To scale, repurpose the content you already have.

To scale, repurpose the content you already have.

Think about the 30 second clips you can take from a webinar, or the snippets you can take from a blog post.

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