10 AI Design Examples That Saved Our Clients Over $300,000

10 AI Design Examples That Prove the Power of AI-Enhanced Creative

We can cite statistics all day, but what you really want to see are real-world examples of AI design, so here you go! Speaking of speed, if you're already curious and want to learn more, book a call and we'll chat.

Data from our first 200 AI-enhanced creative projects shows an average of 40% fewer billable hours.

1. How D2L Brightspace got brilliant brand images 70% faster

D2L Brightspace, a leading educational technology company, wanted a new ad campaign that was simple, innovative and left a lasting impression.

Goals

• Develop a uniform, recognizable ad campaign that added a playful touch to the edtech space.
• Drive brand awareness.
• Create a new, vibrant visual brand style.

How Superside supercharged this project with AI

Using Midjourney, we experimented with several prompts and image styles before landing on the bright, stylized orange aesthetic. After fine-tuning the new ad image style, we revised the prompts to create more variations to fit the style and brand messaging of the campaign. Finally, the ads were polished and finished in Photoshop.

Results

• Created a compelling, visually consistent ad campaign in 70% less time than conventional ad design approaches.
• Developed 114 unique ads.
• Increased audience engagement and brand awareness significantly.

2. How IPG got paw-some illustrations 90% faster

Independence Pet Group (IPG), one of North America’s top pet insurance providers, wanted a cohesive new creative style for its internal brand assets.

Goals

• Develop a fun illustration style for internal communications and merchandise.
• Enrich their internal culture.

How Superside supercharged this project with AI

Compared to the total time in which we completed this project using AI— a mere 11.5 hours—developing 14 brand illustrations and a series of stickers and virtual backgrounds in the same amount of time with traditional workflows would have been impossible.

Results

• The entire campaign was produced by a single creative team of illustrators, designers and copywriters—showing how powerful AI can be in the hands of talented humans.
• IPG loved the artwork and had zero revisions.

3. How Amsive simplified social media images

Amsive, a performance marketing agency, came to Superside with a tall ask: Create compelling graphics to support an upcoming social media campaign that makes cookieless advertising and precision ad targeting look sexy.

Goals

• Visually communicate the campaign’s complex concepts of privacy and precision audience targeting.
• Mesh the campaign concepts with Amsive’s bold brand identity.

How Superside supercharged this project with AI

To create the visuals for this project, our AI-enhanced creative team used:

• Midjourney
• ChatGPT
• Adobe Photoshop
• Vectorizer AI

The client provided the reference images below as guidance for the style and feel of the images.

From there, we revised the ChatGPT prompts and filtered them through Midjourney to create the concepts below.

Once we had approved concepts, we finalized the images in Photoshop and Vectorizer AI, pulling the visuals and text together into final ads within Figma for ease of versioning and export. (Another process that speeds delivery up to 70%.)

Results

• The real benefit to Amsive in using AI for this project wasn’t simply time and cost savings, it was the robust and broad range of images they now have to use as part of their brand library and the workflows they can leverage time and again.

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4. How National Gas Metering won the event graphics game

National Gas Metering, Great Britain’s largest gas meter manager, wanted to create a game for attendees at an upcoming construction industry convention. The problem was something most can relate to: time and budget. Developing event graphics the traditional way is a large investment in both time and money. But, thanks to AI, Superside executed the entire project in 20 hours.

Goals

• Develop engagingly novel graphics for an upcoming convention.
• Keep costs down by utilizing AI design tools.

How Superside supercharged this project with AI

Based on the well-known “Where’s Wally” game (known as Waldo in the US!), convention attendees would jump into animated scenes with the goal of finding Wally, a National Gas Metering worker. If they found him within a set time, they’d win a prize.

Since the customer had a strict budget, we used Midjourney to create several 2D images, refining them down to a cohesive set of characters. We then created background scenes and inserted the characters into these settings.

Results

• The client loved that we could bring their game idea to life, on time and on budget.
• Typically, this project would’ve taken around 120 hours—with AI, we completed it in only 20—6Xs faster!
• The client saved a total of nearly $11,000—a prize of their own!

5. How SmartNews got photorealistic AI sports images

SmartNews, a leading news app in Japan, wanted to create bold banner ads for their upcoming sports news campaign. But, they didn’t want to use stock photos.

Enter: impactful AI-enhanced images.

Goals

• Depict sports in action without using stock photography or licensed images from events.
• Build a collection of bold ad designs for web banner campaigns.

How Superside supercharged this project with AI

How do you show a sport, like American football, being played without using stock photos from real games? That was the challenge we had to solve.

AI tools like Midjourney have come a long way when it comes to generating realistic-looking images. However, the process still requires expert prompts and some post-production work in Photoshop to pull off an authentic photorealistic look.

Before AI, creating ads like these would only be possible with either stock photos or arranging an expensive photo shoot. Thanks to AI, we completely avoided stock photos—generating 154 newe brand images, featuring tennis, soccer and football, for SmartNews’ banner ad campaign.

Results

• SmartNews loved the graphics, which fit seamlessly into their campaign concepts.
• Truly unique sports images that engaged audiences right away.

6. How Ava Labs scaled its image library nearly 40% faster

Ava Labs had a specific ask: At least eight unique X (Twitter) Space backgrounds for upcoming presentations.

One of the most important parts of maintaining a strong brand identity is infusing across every internal or external asset. Then, again, saving time and money in the process is also a win.

Goals

• Create a minimum of eight unique, on-brand backgrounds.

How Superside supercharged this project with AI

Using Figma and Midjourney we quickly narrowed down the best background options from over 3,300 initial image components.

Results

• We completed this project 37.5% faster with the help of AI, saving Ava Labs over $1,000.

7. How Synthego got animated video 39% faster

Animated explainer videos, created using motion graphics, are effective at “stopping the scroll” and hooking audiences. But, to be truly successful, they also have to be on-brand and informative.

Synthego, a biomedical research supplier, wanted to create a video about their new CRISPR gene technology for World CRISPR Day—you know, in five days...

Goals

• Create a brand-enhancing animated video in only five days.

How Superside supercharged this project with AI

With only five days before World CRISPR Day, creating a traditional animated video was out of the question. While AI-enhanced designers used AI to rapidly generate assets, our motion design experts focused on arranging the scenes, movement and, the most important part of every video, great storytelling.

To add movement, we used Photoshop’s AI generative fill to expand upon the layers generated by AI tools. Using After Effects, we set up 3D cameras to “navigate” through the multi-layered scenes, adding depth and interest—an effect commonly used in classic Disney movies back in the day.

Results

• Completed this project 39% faster with the use of AI.
• Generated over 1,500 unique images, arranging them into a compelling narrative.
• Saved the client $5,000.
  

8. How Boomi pushed creative boundaries

Having recently rebranded, iPaaS (Integration Platform as a Service) solutions provider Boomi needed a new collection of digital ad designs to match its new look and stand out in the crowded cloud-based tech market.

Goals

• Generate leads with new, on-brand ad designs.
• Keep costs down by leveraging AI design.

How Superside supercharged this project with AI

Before we created the ads, we worked with Boomi to define a bold new creative direction. The guiding concept was finding the perfect balance between realism and creativity through modern design and 3D visuals.

We explored image generation with Adobe Firefly, especially for 3D assets, and experimented with conceptual styles in Midjourney. Finally, we refined the images in Photoshop and put together the final ads to align with Boomi’s brand standards.

Results

• Developed 75 unique ads—about three times as many options as traditional design projects.
• Earned a 5/5 approval rating from an extremely happy customer.

9. How Superside created avatars super fast

Even Superside uses Superside and with stellar results. In just five days we designed and printed 21 unique, personalized Pixar-inspired posters, then hand-delivered them at a dinner event in New York City.

Goals

• Wow prospects at an upcoming meeting by delivering 21 personalized posters.

How Superside supercharged this project with AI

Creating each character with traditional 3D modeling would have taken about a month per character. Leveraging AI tools, Superside cut that down to only five days for 21 characters.

Before the poster design began, we researched each "character's" unique background by skimming through their social profiles, gathering headshots and novel ideas for developing prompts.

We used ChatGPT for prompting backgrounds and locations and leveraging DALL-E to develop the characters.

All of this, including professional poster printing, was completed in five days—with cost savings of 98.79%.

Results

• Saved 98.79% in design hours compared to traditional 3D modeling. That translates to saving $227,921!
• Besides cost savings, the project highlights Superside’s dedication to creative thinking and agile solutions.

10. How PlayerLync amplified its brand image library

PlayerLync’s platform boosts mobile workforce efficiency for some of the world’s top companies, like Starbucks, Wingstop and Crocs. They needed new product imagery, icons and backgrounds to refresh their website branding and to use across other channels.

Goals

• Enhance PlayerLync’s brand with innovative illustration, while adhering to their brand guidelines.
• Enhance their app’s visual appeal across marketing channels.

How Superside supercharged this project with AI

Using AI design tools let us quickly explore a range of concepts before agreeing on a final direction for the new visuals.

First, we created mood boards.

From there, we generated individual graphic assets and created images and illustrations that aligned with PlayerLync’s aesthetic, colors, tone and key messaging.

As with all AI design projects, the challenge was ensuring each separate image was a cohesive part of the overall collection.

Results

• PlayerLync got a robust asset library without a massive investment.
• Over 300 unique assets that resulted in 70 custom-developed visuals, including illustrations, icons and backgrounds.
• PlayerLync loved the results, rating us 5/5.

Enter a New Era of Creativity at Scale

If you think humans caught on to electricity fast, hold on to your hat. AI is being adopted even faster—with marketers and creatives leading the way.

The future of AI in design is being built right now—which is exciting and terrifying all at the same time.

But, you don't have to figure this out all by yourself—not by a long shot.

We've always been here to help you and your teams plug into the creative services you need. And we're upping our game, gathering the best talent and developing the most efficient ways to make AI work to fuel growth.

Wanna learn more? Let's chat.

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