Wednesday, September 27th, 2023 at 9am PT / 12pm ET
Ad space and attention cost a lot of money, so how can brands achieve results with limited resources?
From budget allocation and creative testing, to the role of paid at different stages of company growth, Simon, Director of Growth and Product Marketing at Buffer, will share his insights LIVE.
From allocating budget to working with vendors, learn how Buffer's team approaches paid strategies that drive efficient growth! Here's a closer look at what we'll cover:
Are you struggling with resources? Having to cut budget while still trying to meet ambitious goals? Our speaker will discuss the option of bootstrapping and how companies of all sizes can opt-in.
Do you do a lot of creative testing? Want to start? Want to level up? Get an overview of how Buffer runs tests on ad creative and landing pages. He'll also go over what to test, why and how to measure impact.
Simon will take you BTS on how to use paid channels at different stages of growth, as well as how to maintain them. Learn how to grow an internal team and lean on vendors when you need to scale.
By attending this session live, you'll get to meet your peers in the industry, expand your network, and ask your burning questions to a paid marketing pro. Bring ideas to discuss!