Gather & Grow

Mastering Paid Channels on a Budget

Ad space and attention cost a lot of money, so how can brands achieve results with limited resources?

From budget allocation and creative testing to the role of paid at different stages of company growth, Simon, Director of Growth and Product Marketing at Buffer, shares his insights and advice!

Our speaker

Simon Heaton
Simon HeatonDirector of Growth and Product Marketing, Buffer
Session topics

What you'll learn from this insightful session! đź‘€

From allocating budget to setting up ad campaigns, learn how Buffer's team approaches paid strategies that drive efficient growth! Here's a closer look at what the session covers:

Strategic consideration for growth via paid channels

Strategic consideration for growth via paid channels

Are you struggling with resources? Having to cut budget while still trying to meet ambitious goals? Our speaker will discuss the option of bootstrapping and how companies of all sizes can opt-in.

How to properly measure and run creative tests

How to properly measure and run creative tests

Do you do a lot of creative testing? Want to start? Want to level up? Get an overview of how Buffer runs tests on ad creative and landing pages. He'll also go over what to test, why and how to measure impact.

How to set up teams and work with vendors

How to set up teams and work with vendors

Simon will take you BTS on how to use paid channels at different stages of growth, as well as how to maintain them. Learn how to grow an internal team and lean on vendors when you need to scale.

Expand your network and ask questions

Expand your network and ask questions

By attending this session live, you'll get to meet your peers in the industry, expand your network, and ask your burning questions to a paid marketing pro. Bring ideas to discuss!

Check out what past event attendees have to say!

Kate Erwin
Kate ErwinHead of Content, Contractbook
Maggie Griffin
Maggie GriffinCreative Director, Four Columns
Danielle Giroux
Danielle GirouxCreative Director, Clio
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