Digital Ad Design Guide

The Definitive Guide to Digital Ad Design

Ad design plays a critical role in everything from lead generation to brand awareness. Due to the shifting nature of the appetites of digital audiences, along with the emergence of new trends and platform capabilities, it can be hard to keep up. That's why we created this guide.

featuring experts from

What’s inside this guide

If you're looking for an all-encompassing online resource that you can bookmark and come back to when you're in need of some advertising design insights, then look no further.

We're serving up best practices and case studies for advertising on:

Facebook, Pinterest, Instagram, YouTube, Amazon, Google Display, and some key emerging channels.

Get the guide

Impactful Insights

Ad design trends and predictions

Actionable Solutions

Ultimate end-to-end ad design framework

Expert Tips

Key advice from some of the best in the business

"When I build a brand, I want to delight people and evoke emotion. Yes, you have your funnel metrics—leads, MQLs, pipeline—but you can’t forget about brand metrics: unaided recall, aided recall, sentiment, share of voice. My shortcut for gauging the potential success of a video at Slack was shockingly simple: show someone the video, see if they smiled, and if they laughed a little I knew I was on to something."

Bill MacaitisGrowth Advisor & Board Member, Formerly CMO at Slack & Zendesk

"You are not competing for eyeballs just within your industry. Your customer is seeing ads from Nike and Casper and The North Face and Whole Foods… and those ads may be at a different standard than yours. To be effective, your ads need to live up to what your target audience sees every day—meaning you need to understand what each audience segment is comparing you against in terms of ad creative."

Zontee HouHead of Strategy, Convince & Convert

"First work backwards from the audience, then work forwards with what the brand is doing—that sweet spot in the middle is where your creative concept lives."

Michael KazantzisPrincipal, Kane Creative Group

Digital Ad Design Guide

The Definitive Guide to Digital Ad Design

Staying ahead of the curve is not easy in a digital environment. However, there are some core fundamentals of digital ad design that we can share with you. Download our guide to learn from some of the industry’s leading experts on how to boost your ad design game.