content, meet creative
The Better Brand & Content Summit
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This 3 hour virtual summit with Superside & Animalz took place on May 26th 2022, and explored the world of content and brand marketing. We were joined by industry thought leaders as they share tactical advice on everything from strategy to design to operations.
featuring experts from
topics & agenda
What you can expect to learn
Creating Cohesive Brand Experiences & When to Take Risks
Sam Bathe & Liz Gilmore & Li-Anne Dias
Advice for Unblocking Your Content Team (& Funnel)
Lauren Sudworth
Content Strategy vs Content Plan: What’s the Difference?
Tyler Wade & Mark Rogers
Exploring the Crossover Between Content, Brand, and Design
Ashley Read
Tips to Successfully Set up TikTok for Your Brand
Drake Andrews & Melissa Francois
Beyond Sessions: Measuring Content Performance & Quality
Janine Anderson & Alli Tunell
Liz Gilmore
Director of Brand at Dropbox
Lauren Sudworth
Head of Content Marketing at Shopify
Li-Anne Dias
Head of Brand Design at Handshake
Sam Bathe
Associate Creative Director at Zendesk
Janine Anderson
Content Operations Manager at Zapier
Amrita Mathur
VP Marketing at Superside
Drake Andrews
Founder of Kozen Creative (ex Shopify)
Melissa Francois
Content, Comms & Social Lead at PlayPlay
Tara McGeachey
VP of Customer Growth at Animalz
Mark Rogers
Director of Strategy at Animalz
Tyler Wade
Content Marketing Manager at Superside
Alli Tunell
Team Lead at Animalzwho we planned this for
Brand and content are two of the fastest growing areas of marketing
But with growth comes complexity. How can you create content that stands out? How do you build a unified brand experience? And how can brand and content work together to produce better results? In these virtual sessions, we've tasked industry leaders with exploring the hardest topics in brand and content: from content strategy to distribution, and brand identity to design. We've curated these session topics to help content marketers, brand managers, growth marketers, and creative and marketing leaders level-up their work.
Practical Takeaways
You can expect oodles (not to be confused with 🍜) of actionable takeaways, examples and real life stories during each session.
Games and Prizes
Get your competitive pants on! During the summit we'll be running social media contests, as well as a multiple choice quiz on Kahoot.
Live Audience Q&A
Have your most juicy, thought provoking, keep-you-up-at-night content and brand questions answered live by our expert speakers.
Session Recordings
Time flies when you're having fun (or doing work). Whether you miss the summit, or simply want to rewatch a session, all recordings will be emailed out post event.
Network with the Best
Both during and after the event, we'll be hosting networking sessions and AMAs to continue the conversations and learning.
Additional Resources
We asked our speakers to share their favorite resources for learning about brand and content marketing. Sign up for the summit to get the list!
brand & content summit
The Better Brand & Content Summit
May 26th, 2022 from 11am-2pm EST / 3pm-6pm GMT
This 3 hour virtual summit with Superside & Animalz explored the world of content and brand marketing. We were joined by industry thought leaders as they share tactical advice on everything from strategy to design to operations.
Sign up to get the recordings of this summit!
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