content, meet creative

The Better Brand & Content Summit

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This 3 hour virtual summit with Superside & Animalz took place on May 26th 2022, and explored the world of content and brand marketing. We were joined by industry thought leaders as they share tactical advice on everything from strategy to design to operations.

featuring experts from
Zendesk
Dropbox
Zapier
Animalz
Wayflyer
Shopify
topics & agenda

What you can expect to learn

Creating Cohesive Brand Experiences & When to Take Risks

Creating Cohesive Brand Experiences & When to Take Risks

Sam Bathe & Liz Gilmore & Li-Anne Dias

Advice for Unblocking Your Content Team (& Funnel)

Advice for Unblocking Your Content Team (& Funnel)

Lauren Sudworth

Content Strategy vs Content Plan: What’s the Difference?

Content Strategy vs Content Plan: What’s the Difference?

Tyler Wade & Mark Rogers

Exploring the Crossover Between Content, Brand, and Design

Exploring the Crossover Between Content, Brand, and Design

Ashley Read

Tips to Successfully Set up TikTok for Your Brand

Tips to Successfully Set up TikTok for Your Brand

Drake Andrews & Melissa Francois

Beyond Sessions: Measuring Content Performance & Quality

Beyond Sessions: Measuring Content Performance & Quality

Janine Anderson & Alli Tunell

Meet our speakers

Learn from the best

Get the on-demand videos
Head of Content at Wayflyer

Ashley Read

Head of Content at Wayflyer
Director of Brand at Dropbox

Liz Gilmore

Director of Brand at Dropbox
Head of Content Marketing at Shopify

Lauren Sudworth

Head of Content Marketing at Shopify
Head of Brand Design at Handshake

Li-Anne Dias

Head of Brand Design at Handshake
Associate Creative Director at Zendesk

Sam Bathe

Associate Creative Director at Zendesk
Content Operations Manager at Zapier

Janine Anderson

Content Operations Manager at Zapier
VP Marketing at Superside

Amrita Mathur

VP Marketing at Superside
Founder of Kozen Creative (ex Shopify)

Drake Andrews

Founder of Kozen Creative (ex Shopify)
Content, Comms & Social Lead at PlayPlay

Melissa Francois

Content, Comms & Social Lead at PlayPlay
VP of Customer Growth at Animalz

Tara McGeachey

VP of Customer Growth at Animalz
Director of Strategy at Animalz

Mark Rogers

Director of Strategy at Animalz
Content Marketing Manager at Superside

Tyler Wade

Content Marketing Manager at Superside
Team Lead at Animalz

Alli Tunell

Team Lead at Animalz
who we planned this for

Brand and content are two of the fastest growing areas of marketing

But with growth comes complexity. How can you create content that stands out? How do you build a unified brand experience? And how can brand and content work together to produce better results? In these virtual sessions, we've tasked industry leaders with exploring the hardest topics in brand and content: from content strategy to distribution, and brand identity to design. We've curated these session topics to help content marketers, brand managers, growth marketers, and creative and marketing leaders level-up their work.
Practical Takeaways

Practical Takeaways

You can expect oodles (not to be confused with 🍜) of actionable takeaways, examples and real life stories during each session.

Games and Prizes

Games and Prizes

Get your competitive pants on! During the summit we'll be running social media contests, as well as a multiple choice quiz on Kahoot.

Live Audience Q&A

Live Audience Q&A

Have your most juicy, thought provoking, keep-you-up-at-night content and brand questions answered live by our expert speakers.

Session Recordings

Session Recordings

Time flies when you're having fun (or doing work). Whether you miss the summit, or simply want to rewatch a session, all recordings will be emailed out post event.

Network with the Best

Network with the Best

Both during and after the event, we'll be hosting networking sessions and AMAs to continue the conversations and learning.

Additional Resources

Additional Resources

We asked our speakers to share their favorite resources for learning about brand and content marketing. Sign up for the summit to get the list!

brand & content summit

The Better Brand & Content Summit

May 26th, 2022 from 11am-2pm EST / 3pm-6pm GMT

This 3 hour virtual summit with Superside & Animalz explored the world of content and brand marketing. We were joined by industry thought leaders as they share tactical advice on everything from strategy to design to operations.

Sign up to get the recordings of this summit!

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