AI-Enhanced Creative

Generative AI is a type of artificial intelligence that creates new content, often indistinguishable from human-made content. It can include various formats such as text, images, music, and videos.

Here’s how it works:

1. AI learns from billions of images and texts, understanding patterns, shapes, concepts, and colors.
2. AI uses special algorithms, called neural networks, to recognize and remember patterns from the images and texts it has seen.
3. AI can create texts and images, but creatives guide the content through effective prompts.

While AI can produce patterns and sketches, it needs human creativity to elevate its work. Think of AI as sketching basics. With creatives guiding it, these sketches turn into masterpieces. It's a synergy between human imagination and AI capabilities.

AI can enhance creative capabilities in different ways:

Efficiency
Generative AI can automate the creative process, generating content, designs, or ideas quickly and consistently, saving time and resources.

Scalability
Businesses can scale their creative output to meet growing demands without linear increases in human labor.

Speed to market
Rapid content generation allows businesses to respond quickly to market trends and customer needs.

Content diversity
Generative AI can generate a wide variety of content, helping businesses experiment with different styles and approaches.

Differentiation
Early adopters of Generative AI can gain a competitive edge by delivering fresh and engaging content.

An AI creative team combines human expertise with artificial intelligence tools to drive innovative design and content solutions. They’re the wizards that transform AI's sketches into grand canvases.

Human-AI Collaboration
By collaborating with AI tools, designers harness AI’s power and infuse essential human creativity.

Creative Direction
Designers steer AI-produced visuals to match your brand's creative direction, ensuring visuals that are both compelling and consistent with your brand identity.

Quality Control
Designers meticulously assess and fine-tune AI-produced content, guaranteeing its suitability and alignment with your communication objectives.

Adaptability
Designers modify and tailor AI-created visuals for diverse platforms, demographics, and communication intents, maximizing the adaptability of your visual assets.

Human Insight
By integrating human insights into AI-produced visuals, designers add depth, emotion, and cultural relevance, enhancing the connection with your audience.

We've meticulously handpicked a suite of top-tier AI tools after rigorous assessment. Our promise? Delivering unparalleled AI prowess, blending state-of-the-art innovation with time-tested reliability. Entrust us to connect you to the zenith of AI advancements.

Our Current Toolkit (and we're always on the hunt for more):

• GPT4
• Midjourney
• SDXL
• Runway
• Adobe Firefly
• Plus many more

For optimal use of generative AI in image creation, the expertise of a creative is essential. Their profound understanding of composition, color, lighting, and camera subtleties ensures that the AI generates not just images, but captivating, harmonized visuals. This is the intersection of art and technology, yielding exceptional outcomes.

A great prompt should include the following elements:

• Composition/shot type
• Subject, context and environment
• Color impact
• Mood/atmosphere
• Camera and lens
• Parameters

Example
Medium shot of a luxurious black woman smiling and walking on a luxurious shopping mall while holding a lot of shopping bags. Use only a few orange and teal accent colors, and make the rest bright and white. Luxurious and Urban Contemporary. Strong natural light and hard shadow. Use Sony Alpha a7 III, Sony FE 24-105mm f/8 G OSS lens --v 5.1 --style raw --s 750 --ar 16:9