How Superside and Canva build workflows that keep self-serve from going off-brand
Creative work is changing, and staying on brand is the hard part. Watch Superside and our new partner, Canva, and see how creative teams make the most of the tools they use today and what workflows to set up to keep wider teams on-brand.
If you lead brand, creative or marketing at a mid-market or enterprise company, this one’s for you.
Here are five ways to make on-brand the default
Missed a moment or want a quick recap?
Here are the top insights from our discussion!
Build brand consistency into the setup
Bring your brand assets into a shared kit and lock core elements in templates. Give teams room to adapt content while keeping your brand consistent. Give teams clear boundaries before they start creating.
ㅤ
Tools mentioned: Canva Brand Kit, Canva brand templates
Connect creative craft with everyday production
Create the foundations in professional tools, then make them reusable in Canva. Help wider teams adapt great creative without rebuilding it from scratch.
ㅤ
Tools mentioned: Canva ProSuite tools: Affinity (design), Cavalry (animation), and Flourish (data visualization)
Build a system around neal team needs
Start by auditing the assets your teams use. Superside’s work with Grammarly turned those needs into a modular template system built for different teams across the business.
ㅤ
Tools mentioned: Canva Brand Kit, Canva brand templates
Use AI to scale human ideas
Keep creative direction, taste, and core campaign ideas human. Use AI and automation to handle repetitive work and produce variations for different channels and markets.
ㅤ
Tools mentioned: Canva’s AI features and ProSuite tools: Leonardo (AI image generation) and Affinity (AI-assisted layer naming)
Give self-service ongoing support
Help teams learn the tools, keep templates current, and set clear approval steps. Superside can support your Canva setup, train your teams, and help produce full campaigns as your needs grow.
ㅤ
Our speakers
Hear from Kae Neskovic, General Manager at Superside, and Amanda Zafiris, Global Head of Pro Suite Marketing at Canva, as they share how creative teams keep self-serve work on brand and build a workflow where on-brand is the default.
Amanda Zafiris
Guest Speaker
Global Head of Pro Suite Marketing
Kae Neskovic
Session Host
General Manager at Superside
The creative support for 400+ top, global brands
projects delivered
k+
AI-certified creative team
%+
faster delivery vs. traditional agencies
x