Every creative team is using AI. Few have figured out where it actually belongs. On July 22, hear from top creative leaders as they share where AI ends and taste begins in creative work.
Wednesday, July 22nd, 2026 — 12:00 PM ET
Here are five ways creative leaders are using AI with intention
Missed a moment or want a quick recap?
Here are the top insights from our discussion!
Start with the problem (not the tool)
AI should solve a problem, not become the strategy. Start with the outcome, then decide whether AI is the right tool.
Use AI for production (keep judgment human)
Use AI for research, versioning, testing, and repetitive tasks. Keep strategy, creative judgment, and final decisions human.
Think like a creative architect
Creative leaders are becoming system designers. Know which tools to use, when to use them, and how to connect them.
Teach teams where AI belongs
Help teams use AI confidently by defining where it adds value, where human review is needed, and what quality looks like.
Stand out through judgment
As AI makes creating easier, competitive advantage comes from better decisions. Strategy, brand, and human judgment still define great creative.
Our speakers
Hear from Dan Schunk, Head of Creative at Zoom, and Kae Neskovic, General Manager of Creative Studios at Superside, as they share how their teams use AI to speed up creative work, keep quality high, and make better creative decisions.
Dan Schunk
Head of Creative at Zoom
Kae Neskovic
Session Host
General Manager at Superside
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Creative work isn’t easy—we get it. That’s why we bring together industry leaders to share insights, spark ideas, and help you level up. Check out our other events for more inspiration, strategies, and expert advice!
