The AI Image Prompting
Guide
You already know how to direct. Here's how to do it with AI.
The brief has always been the most important part of any creative project, and that holds true with AI. Getting consistent, on-brand outputs starts with knowing how to direct the model.
The prompt is your creative direction
And the details are what make it work.
A lot of AI image prompts are too vague to get anything useful back. The model needs direction—shot type, lighting, mood, texture, wardrobe—and the more specific you are, the less time you spend iterating on outputs that almost work.
This guide covers the four-part prompting formula, the seven principles behind every great prompt, and a step-by-step workflow from generation to export.
TAKE THE NEXT STEP
Create images that stop the scroll
Fill in your details and get the formula your whole creative team can use from day one.