Gather & Grow WEBINAR SERIES

Your Opinion About Your Brand Doesn’t Matter 🤭

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Your brand is your baby—you’re bound to love it no matter what. But the only opinions that matter belong to your audience. In this interactive session, learn how to position, build and experiment your way to a brand that resonates, courtesy of insights from two creative experts at the top of their game.

Meet our speakers

Learn from the best

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Catherine Blair Timothy

Group Creative Director at Lightspeed Commerce

Dmitry Shamis

Marketing & Creative Leader

Anneke King

Executive Creative Director at Superside

The building blocks of a powerful brand

"Your brand isn’t what you say it is. It’s what they say it is." - Marty Neumeier, author of The Brand Gap

This can be a hard pill to swallow 💊, but it’s the dang truth! In reality, a brand is defined by individuals. It’s a person’s gut feeling about a product, service or company. And although companies can’t fully control brand perception, they can influence it.

Learn all about:

The keys to creating brand foundations and how to build on them
Why clarity is essential to effective brand positioning
How smart bets and well-timed experimentation can level-up your brand
How to develop brand positioning that resonates with your audience

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Gather & Grow

Your Opinion About Your Brand Doesn’t Matter

Watch the replay of this event!

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