What’s next for marketers?
Based on original research from 211 enterprise leaders, this report reveals seven predictions for how marketing will evolve over the next five years, from uniquely personal ads to the growing impact of lean teams.
We all felt it, but now we have the data to prove it
This is the data that made us write the report. We asked marketers at enterprise companies (500+ employees) what they’re noticing. Here’s a peek:
believe change to their role will be “fundamental”
%
say AI-assisted production is here to stay
3 in 4
claim AI makes strategic direction more valuable
%
Is your marketing
team ready?
As AI shrinks timelines, teams will be defined by how quickly they adapt and how well they apply judgment.
If you’re looking to set your team up for success,
explore our 5-year predictions for marketing, including:
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How speed to insight will replace speed to market as a competitive advantage
Why personalized campaigns will evolve into individual customer journeys
How clear, distinctive brands will become a stronger engine for growth
How smaller teams of AI-augmented generalists can create greater impact
Deeper insights from leaders already shaping the next chapter
Cassandra Gill
VP of Marketing
Nicholas Kontopoulos
VP Marketing APAC
Jess Cook
VP Marketing
Don’t miss it: get ready for whatever’s next
Get seven data-backed predictions on how marketing roles, teams and workflows will change over the next five years, plus the insights you need to start preparing now. Drop your details here to get the report.