FROM AI UNCERTAINTY
TO CREATIVE SUPERPOWER

Creative and marketing teams face growing pressure to adopt AI. But how? Where? If you’re looking for AI clarity, this is the summit for you. We’re exploring how leading teams are navigating the next chapter of AI and aligning systems and human expertise. Please join us.

Thursday, March 26th | Starting 11AM ET

Learn from the world's most influential brands

the lineup

Meet our speakers

Danielle Giroux

Creative Director

Kae Neskovic

GM, Creative Studios

Taylor Corrado

Senior Director of Brand Marketing

Phillip Maggs

Director of AI Product

Jessica Rosenberg

Head of Brand

Jen Rapp

Chief Customer Officer

Dimitra Papastathi

Head of Creative, Design

Josh Mendelsohn

VP of Marketing

James Hurst

VP, Global Executive Creative Director

Rafael Costa

Creative Lead & AI Facilitator

key topics

What you'll learn

Why your team needs a clear AI gameplan

Stakeholders saying “just use AI” isn’t a strategy. Getting granular is how leading teams regain confidence and control.

How AI systems are replacing random experimentation

Teams who define systems (not just add more tools) get real creative capacity without sacrificing quality.

Where human taste fits in a machine age

Good work is made with AI, not by it. Teams are using AI to explore and push ideas without losing judgment or craft.

Shift summit schedule

Sessions at Shift you don’t want to miss:

The future of creative (and AI’s role in it)

Creative work is being redefined. In this opening keynote, Jen shares Superside’s AI-first vision for modern creative teams — moving beyond scattered tools toward systems that unlock real capacity, clarity, and creative freedom. A forward-looking perspective on creative and why this moment matters.

Keynote

The creative breakpoint: How teams are navigating AI today

Panel

Getting past the messy middle: How l make AI stick

Q&A

From brief to brand-perfect: How AI-first creative actually scales

AI can unlock extraordinary speed and scale if you can guide it. Join our speakers as they unpack the pain of AI uncertainty from inconsistent briefs to scaling creative across teams. Plus see a live demonstration of how Superside's Brand Brain turns that friction into clarity and creative momentum.

Demonstration

Beyond the AI hype: What great creative looks like in 2026

Fireside chat

FROM AI UNCERTAINTY
TO CREATIVE SUPERPOWER

Shift Virtual Summit

Learn from the world's most influential brands

Meet our speakers