Shift The AI Creative Summit

Wednesday, June 17‎ ‎ ‎·‎‎ ‎ Starting 11 AM ET‎ ‎ ‎·‎‎ ‎ Virtual

Meet the teams
navigating AI
brilliantly

In this virtual summit we’ll explore how AI is reshaping creative workflows, teams and production at scale. At the center of it all: the craft and judgment needed to make work that isn’t just faster but better too. Please join us.
Learn from the brands doing it best
the lineup

Our speakers

Dan Schunk

Head of Creative

Valentina Culatti

Senior Director, Global Creative Strategy

Kae Neskovic

Global Dir, Brand-IMC

Kristin Graham

VP, Executive Creative Director

Alyssa Boisson

Executive Creative Director

Bianca Pieterse

ACD & AI Learning Facilitator

Rafael Costa

Creative Lead & AI Facilitator

Joshua Roscoe

Creative Director
Shift summit schedule

What’s on the agenda

Are you ready for three hours of insights, demos, and live conversations? Hear from top industry leaders as they share how their high-performing creative teams have moved from AI experimentation to real integrated workflows.
Keynote

The Craft Always Matters: How AI Is Changing How We Practice It

Creative work is moving faster than ever. But faster doesn’t always mean better. This opening keynote of The Creative AI Summit explores the tension between speed, AI, and craft, and why taste and judgment matter more than ever.
Alyssa Boisson , Superside
Fireside chat

Future-ready Creative Teams: How Leaders Are Building Teams That Stay Sharp With AI

Is your team ready for whatever comes next? As a leader, how do you make sure that they’re not just keeping up—but evolving. In this session, creative leaders share how they’re building teams that stay adaptable, creatively strong and ready for what’s next as AI continues to reshape the work.
Bianca Pieterse , Superside
Kristin Graham , Rakuten
Panel

Taste Is a Team Sport: How To Keep Craft Standards High With AI

Producing more has never been easier. Standing out has never been harder. As AI floods the market with content, creative teams are rethinking what makes work actually resonate. This panel explores how they’re protecting craft, raising the bar and creating work that doesn’t blend in.
Kae Neskovic , Superside
Dan Schunk , Zoom
Demonstration

The New AI Creative Process From Brief To Asset (Live Demo)

The biggest slowdowns in creative work aren’t about ideas, they’re about execution. This live demo tackles those challenges head-on, with practical examples of how Superside teams use AI to move from rough inputs to polished, production-ready work.
Bianca Pieterse , Superside
Rafael Costa , Superside
Fireside chat

What Comes Next For Creative Teams: You’re not behind, in fact you’re probably ahead

Creative teams have spent the past year navigating rapid change. So what's next? In this session, we’ll focus on what where AI is headed in 2026 and beyond and how to move forward with clarity and confidence. We're looking for opportunities and how we can help shape them.
Valentina Culatti , Snapchat
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