Shift

FROM AI UNCERTAINTY
TO CREATIVE SUPERPOWER

Creative and marketing teams face growing pressure to adopt AI. But how? Where? If you’re looking for AI clarity, this is the summit for you. We’re exploring how leading teams are navigating the next chapter of AI and aligning systems and human expertise. Please join us.

Thursday, March 26th | Starting 11AM ET

Learn from the world's most influential brands
the lineup

Meet our speakers
Danielle Giroux
Danielle Giroux

Creative Director

Kae Neskovic
Kae Neskovic

GM, Creative Studios

Taylor Corrado
Taylor Corrado

Senior Director of Brand Marketing

Phillip Maggs
Phillip Maggs

Director of AI Product

Jessica Rosenberg
Jessica Rosenberg

Head of Brand

Jen Rapp
Jen Rapp

Chief Customer Officer

Dimitra Papastathi
Dimitra Papastathi

Former Head of Creative

Josh Mendelsohn
Josh Mendelsohn

VP of Marketing

James Hurst
James Hurst

VP, Global Executive Creative Director

Rafael Costa
Rafael Costa

Creative Lead & AI Facilitator
key topics

What you'll learn
Why your team needs a clear AI gameplan

Stakeholders saying “just use AI” isn’t a strategy. Getting granular is how leading teams regain confidence and control.

How AI systems are replacing random experimentation

Teams who define systems (not just add more tools) get real creative capacity without sacrificing quality.

Where human taste fits in a machine age

Good work is made with AI, not by it. Teams are using AI to explore and push ideas without losing judgment or craft.
SHIFT summit schedule

SESSIONS YOU DON’T WANT TO MISS:
Some of our favorite people. Some of the most important topics facing our industry today. These sessions are not to be missed, whether you’re joining for personal growth or to better understand someone else’s perspective.
Keynote

The future of creative (and AI’s role in it)

Creative work is being redefined. In this opening keynote, Jen shares Superside’s AI-first vision for modern creative teams — moving beyond scattered tools toward systems that unlock real capacity, clarity, and creative freedom. A forward-looking perspective on creative and why this moment matters.
Jen Rapp , Superside
Panel

The creative breakpoint: How teams are navigating AI today

The hype around AI is loud. The reality is nuanced. Grounded in insights from Superside’s Breakpoint report, this interactive panel explores how leading creative and marketing teams are navigating AI today. What’s working, what’s falling flat, and where they’ve seen real impact.
Taylor Corrado , Wistia
Dimitra Papastathi , Typeform
Rafael Costa , Superside
Danielle Giroux , Clio
Q&A

Getting past the messy middle: How I make AI stick

The hardest part of AI adoption isn’t choosing tools — it’s leading the shift. Join our fireside chat on what it takes to move beyond the messy middle of AI adoption. It's the real leadership work: helping teams move from anxiety and overload to confidence, clarity, and forward motion.
Jessica Rosenberg , AirOps
Josh Mendelsohn , Superside
Demonstration

From brief to brand-perfect: How AI-first creative scales

AI can unlock extraordinary speed and scale if you can guide it. Join our speakers as they unpack the pain of AI uncertainty from inconsistent briefs to scaling creative across teams. Plus see a live demonstration of how Superside's Brand Brain turns that friction into clarity and creative momentum.
Phillip Maggs , Superside
Fireside chat

Beyond the AI hype: What great creative looks like in 2026

AI is quickly becoming table stakes. Creative leadership is what will set teams apart. Join our speakers as they share their perspectives on what exceptional AI-powered creative will look like in 2026 and beyond and how ambitious teams are turning uncertainty into creative advantage.
James Hurst , HelloFresh
Kae Neskovic , Superside

What are you waiting for?Watch it now!