Keynote Talks
How to Nail and Scale Your Ad Spend
Mike Duboe, Partner at Greylock
Mike is a master of growth. At Greylock he focuses on helping founders identify, maneuver and systematize their growth levers, and in the past he managed over $100 million in ad spend a year at Stitch Fix as their Head of Growth. In this keynote, Mike shares some key tips on how to successfully scale your ad strategy to drive your company into hyper growth.
How Unplugging Leads to the Best Creative Work
Nir Eyal, Author of Hooked and Indistractable
Nir Eyal writes, consults and teaches about the intersection of psychology, technology and business. Previously a Lecturer in Marketing at Stanford University, and co-founder of two tech companies he later sold, Nir has a ton of expert advice around what it takes to cut through the digital noise.
Sessions
Performance Media & the Ad Tech Stack
Ashley Lau,CEO of Peasant Media Inc. (Ex Owlet, Dropbox and Twitter)
Get your notebook ready! We all know that data is an important part of your ad strategy, but it can get kinda messy. How do performance marketers determine what's the truth given challenges of multiple sources, attribution, ad servers and more? Ashley Lau (Ex Owlet, Dropbox and Twitter) dishes out her wisdom and trade secrets.
Don’t Be An Asshole: How To Build Great Creative Culture
Paul Woods,Author and CEO of Edenspiekermann
In the agency world, long hours, chaotic workflows and egotistical colleagues are almost celebrated. The reality is, this type of toxic culture is actually the enemy of creativity. In this talk, Paul outlines the core principles for building a great creative workplace, producing great work, and how to not be an asshole.
Making Video Ads that People Actually Like
Adam Lisagor,Founder of Sandwich
Nowadays, most brands are dabbling in video ads, but not many are doing it well. At Sandwich, Adam and his team make commercials—the kind people actually like. In this fireside chat we talk with Adam about what makes a great video ad and the process that goes into crafting these eye-catching (and memorable) campaigns.
Using Digital to Inspire, Uplift and Do Good During Challenging Times
Helene Burger,Associate Art Director, Superside
Markus Botha,Head of Campaigns & Concepts, Superside
Is Digital Privacy Ruining Advertising?
Erika Gaebel,Art Director, Prime Gaming
Brent Stirling,VP of Growth & Sales, Shoelace
Andy Levinton,Performance Marketing Manager, Superside
Rebuilding a Brand In One Year
Olly Farshi,Head of Design, KIVA
How do you refresh a 15-year-old international brand with limited resources, and in front of your audience? In this talk, Olly, Head of Design at Kiva, walks you through their 365 day brand refresh, and how they went about testing their creative through ads and social media before finalizing their new look.
How to Become a Design-Led Organization
Kristian Andersen,Co-Founder & Partner at High Alpha
Kristian Andersen knows a thing or two about design-led organizations. While he's been a partner at High Alpha for 6+ years, Kristan also founded a leading design and innovation consulting company that he sold in 2019. Hear about what he thinks it takes to become a design-led org, and how to tell if you're in one!
Leveraging Data to Influence Your Ad Designs
Shanee Ben-Zur,CMO, Crunchbase
Hakim Garuba,Performance Marketing Manager, Square
Humanizing the Advertising Experience
Ekapat Chareonlarp,Global VP, Media Innovation & Marketing, GroupM
It’s easy to forget that there are real people on the receiving end of your advertisements. So much of advertising today is about optimization and algorithms (heck, we've got 2 other sessions just on data!), but this can come at the cost of loosing that human element. In this session, Ekapat Chareonlarp talks about how brands can better connect with their consumers through purposeful, human centric advertising.© 2023 Superside. All rights reserved.